Discusses the use of "and" and "or" in technical writing. Suggests that the strict meanings of "and" and "or" are called for in technical writing much more than in ordinary prose. (SR)

Weighs the costs and benefits of various strategies for converting existing, formatted text into Standard General Markup Language tagged files for all types of source materials. Illustrates the challenge of converting the implicit structure of tables and other common document features. Gives tips for creating a conversion plan. (SR)

Describes the complexities of ISO 9000, a set of generic quality standards to which any commercial firm wishing to do business with a member firm of the European Economic Community will have to comply. Describes opportunities for professional technical communicators in providing the required product documentation. (SR)

Discusses writing styles, techniques, and resources for marketing writing. (SR)

Offers a personal view of international technical communication. Discusses computer-assisted translation, machine translation, machine interpreting, and the future of international technical communication. (SR)

Explores how the eminent scientist George Washington Carver applied his "voice" to technical documents that needed to be persuasive and readable. (SR)

Discusses the need for a model for technical documents that expresses the relationship between the various technical genres and their rhetorical contexts. Advocates the use of James Britton's model, with its criteria for classifying documents as well as its rationale for a scope and sequence for teaching technical writing. (SR)

Sketches the art of memory in the classical period, medieval times, and the sixteenth century. Maintains that in classrooms, workshops, and seminars the old memory art can illuminate the role of graphics in technical communication and can promote the creation of fresh, mnemonically powerful graphics for publications and presentation. (SR)

Relates the author's experiences in teaching technical writing students to use hypertext for the creation of computer-based training in a graduate course in "Online Documentation." Identifies some of the issues and questions for creating a set of rhetorical concepts to evaluate the effectiveness of hypertextual communication. (PRA)

Provides an overview of hypertext for instructors of business and technical communication. Discusses hypertext's definition, uses, advantages, terminology, theoretical bases, essential structure, and associated problems. Notes instructor behaviors that encourage use of hypertext. (SR)

Shows how the empathy created in the audience by each of the five genres of film/video is a function of the five elements of film design: camera angle, close up, composition, continuity, and cutting. Discusses film/video script designing. Illustrates these concepts with a sample script and story board. (SR)

Describes Quality Function Deployment (QFD), a systematic method for assessing customer requirements and integrating them into the design and production of any product. Applies QFD to the writing of computer manuals. (SR)

Using the Q-sort technique, 15 bankers assessed 60 business letters, which were also evaluated by 6 postsecondary instructors. An average of 15 deficiencies per letter in composition and technical writing aspects was found. Bankers' perceived difficulties differed from those identified by instructors. (SK)

Reviews the challenge to Baconian induction and the insights of social constructionism. Discusses the convergence of these two theories in the controversy about the inductive organization of the science paper, arguing that the critical factor in determining the fidelity of the paper to the science is not the paper's organization but the writer's…

Investigates the expectations and needs of audience in the health care professions. Determines (through interviews) audience reading habits, desired document qualities, and intended use. Finds that some health care professionals' expectations are similar to those of other technical writers, but some are specific to health care. Notes that findings…