This article summarizes the approaches taken by the Washington State University Libraries in an ongoing partnership with the WSU Athletics Department. Library instruction and liaison relationships, the libraries' presence at game day events, the involvement of the libraries' development director, and a multi-part advertising campaign tied to the…

At the risk of seeming to make exaggerated claims for visual methodologies, what I set out to do is lay bare some of the key elements of working with the visual as a set of methodologies and practices. In particular, I address educational research in South Africa at a time when questions of the social responsibility of the academic researcher…

A new self-report measure of children's attitudes toward TV advertising is described. The self-report scale was administered to 300 8- to-10-year-old children, and their parents completed a questionnaire evaluating socioeconomic status, educational level, and peer influence. Results of a factor analysis supported three identifiable factors…

The desire to investigate similarities and differences of Australian and US academic library professional librarian jobs motivated this paper. Job advertisements were gathered in August, September and October 2004. They are a subset of those reported in earlier studies which are more general in scope; this paper focused on the job market's…

When assessing effects of advertisements on themselves and on people in their mid-40s and 70s, more than 30% of respondents drew upon negative stereotypes when making estimates about effects of advertising messages on the elderly. There was no difference between first-year university students and seniors majoring in advertising in the rate of…

This paper investigates the Irish-language adscape through an analysis of the profile of two Irish-language newspapers, "Foinse," published in the Republic of Ireland, and "La," published in Northern Ireland. The advertising in both papers is analysed in terms of products and services advertised, advertisers represented and…

This Media Literacy column is a follow-up to the column in the September 2007 issue that discussed Guy Debord and the artistic, political avant-garde organization called the Situationist International. This column continues the discussion of the situationist concepts of the spectacle and "detournement" by explaining quick and easy ways to…

Recruitment includes all organizational practices and decisions affecting the number and type of individuals willing to apply for and accept vacant positions (Rynes, 1991). Effective recruitment practices have the potential to improve the quality of educational experience for students, reduce the cost of personnel development, and decrease the…

Professionals in the field of low vision are increasingly concerned about the paucity of optometry students who are expressing any interest in low vision as a clinical subspecialty. Concurrent with this apparent disinterest is an increased demand for these services as the baby boomer population becomes more predisposed to age-related vision loss.…

The definition of "English language classroom" is changing. When students have the opportunity to learn content and language at the same time, disciplinary boundaries overlap. Teachers are rethinking how they design courses, plan lessons, assess students, and collaborate with colleagues to support student learning and facilitate their…

The "Research & Action Report," published twice a year, is a window on the activities and initiatives at the Wellesley Centers for Women. The report typically features news about the Centers, interviews with researchers, commentary on recent events or social trends affecting women and girls, announcements of new publications, and…

From February to June 2008, Google ran its first ever student competition in sponsored Web search, the 2008 Google Online Marketing Challenge (GOMC). The 2008 GOMC was based on registrations from 61 countries: 629 course sections from 468 universities participated, fielding over 4000 student teams of approximately 21,000 students. Working with a…

A study explored advertising students' beliefs and attitudes about their learning and motivations within the context of the American Advertising Federation's (AAF) National Student Advertising Competition (NSAC). One hundred twenty-one students from 13 NSAC teams were surveyed in a 3-part questionnaire. Results indicated that students relished…

This study attempts to quantify the characteristics of "good" advertising guest speakers and compare the expectations of students in different settings. Sixteen guest speakers who spoke during the same academic year to introductory classes, advanced classes, and student organizations of an advertising program at a midwest university were…

This study examined the existence and use of student-operated public relations/advertising agencies which operate outside the classroom as well as in conjunction with a class. Journalism programs in the United States which were listed as having a public relations sequence, major, emphasis, or concentration were surveyed; of these 110 responded for…