The purpose of this class exercise is to increase undergraduate psychology students' awareness of common persuasion techniques used in advertising, including the appeal to or creation of needs, social and prestige suggestion, and the use of emotionally loaded words and images. Television commercials and magazine advertisements are used as…

Suggests that educators lack understanding of the nature of marketing and the collegiate product. Establishes priorities for developing a marketing plan, identifies the potential benefits and inevitable problems of a marketing program, and offers examples of successful promotional activities. (DMM)

Survey of 64 popular men's magazines and 47 women's magazines revealed that almost seven times as many over-the-counter drug advertisements were found in the latter than in the former. Most advertisements directed toward women concerned appearance; most directed toward men were for stimulants. Suggests enhanced regulatory efforts against…

Provides a content analysis of advertising visuals--illustrations and photographs--to determine the frequency with which the basic visual communication functions are used. Finds that photographs are the most frequently used type of visual and that symbolic visuals are more prevalent than literal visuals. (MM)

Compares local radio advertising with small daily and weekly newspapers in influencing the outcome of 11 New Mexico mayoral races in 1986. Reports that the 11 winning mayoral candidates paid attention to radio political advertising in their media mix. (MM)

Given that schools are essential for economic development in most geographical areas, school systems must develop effective community relationships and learn how to market their "product" by using five basic advertising concepts: primacy of product, uniqueness, identification, timeliness, and price. (MLH)

Claims that newswriting practice contributes to the development of advertising writing skills and that it is particularly relevant given the increasing enrollment in advertising programs. Describes five factors common to both news and advertising writing: audience, distillation, freshness, substance, and easy access. Provides examples of each…

Discusses the nature, ramifications, and implications of ethical-legal conflicts in the helping professions, particularly with regard to advertising, confidentiality, and clients' rights of access to their own files. (Author/BL)

Reports that editors say the use of brand names in nonbusiness sections of newspapers has increased in the last 20 years. (FL)

To integrate the arts and basic curriculum, teachers used advertising as a theme. Viewing it as a form of communication, they developed an integrated reading/language arts and music unit to strengthen both right and left brain modes of knowing. (LHW)

Outlines the factors influencing copywriter workloads and responsibilities, such as spot lengths, psychographics, continuity, station promotional activities, advertising, and graphic enhancers. (PD)

Grounded in a theory of the relationship between patriarchal ideology and advertising representation, seeks to identify contradictory meanings embedded in post-1970 nontraditional advertisements. Analyzes advertisements from "Ladies Home Journal" and "Vogue" which draw on "liberated" symbols, and discusses shifts in the larger patriarchal world…

Traces events leading to the suspension of the Television Code of the National Association of Broadcasters in 1982 and looks at changes that have occurred in the informal and formal regulation of advertising as a result of that suspension. (FL)

Describes a workshop designed as an inductive/deductive conceptual process enabling users to subjectively determine controversial issues inherent in advertisements. Methodology is intended to be integrated into a variety of public education or classroom contexts. Exercises involving free association, seeing the whole advertisement, the inner…

Elementary, secondary, and college level teachers describe the methods they have successfully used to attract large audiences to their musical performances. (RM)