Discusses writing and arrangement of captions for news photos and advertisements for best effect. (HTH)

This document examines the current promotional methods used by North Carolina community colleges to advance entrepreneurship education and identifies practical strategies for improving promotional efforts and outcomes. The observations, interviews, and anecdotal information presented in the paper are based on the author's three years of community…

A number of recent studies have examined integration of advertising and public relations, but none reports what students think. Over three semesters, students in an introduction to strategic communication course were asked to assess an integrated public relations and advertising curriculum. Students supported integration and viewed a focus on new…

Advertising in the school newspaper notifies every student of the opportunity to participate in school publications. (RB)

A 2-year curriculum for graphic arts and advertising technology. Technical Education is a supplement to Industrial Education. (JS)

An eight-item questionnaire (in French) was used with 100 Montreal male/female consumers to determine type of media they use, their fundamental attitudes toward nutrition information, and their reactions to nutrition information provided previously through the media. Results indicate receptivity to more information if it was in keeping with their…

Suggests using design grids to enhance layout instruction in advertising courses. (AEA)

Compared public relations sections in 12 introductory mass communication texts and found a confusion about the relationship of advertising and public relations, a lack of historical background, and an antipublic relations stance. Journal available from Communication Research Associates, 7100 Baltimore Blvd., Suite 500, College Park, MD 20740; sc…

Suggests that mass media advertisers are responsible for the creation of our modern mythologies. (JL)

Suggestions for producing a successful exhibit booth include the following: the effectiveness of an exhibit depends on the effectiveness of the people staffing it; avoid games and unrelated giveaway items; demonstrate product in the booth; give special attention to existing customers; and make literature available only from the booth personnel.…

Examines a simulation approach to teaching selected research concepts to marketing and distributive education students and to applying these concepts to advertising layout, broadcast media advertising, retail selling, and wholesaling. (CT)

Seeks to discover in advertising slogans, titles of all kinds, signs, and commercials, allusions to and reflections of French culture. Cultural allusions are treated according to source, technique used, and way of achieving double meaning. The structural aspect is studied according to the diverse forms of play on words. (AMH)

The major advantage of television in an advertising course is the continuity with which the commercials are integrated into the lecture material. (HOD)

Recounts the advertising policies and strategies that a high school newspaper staff used to enable higher circulation and improved quality. (RL)