The author describes how her eighth-grade class created food packaging designs parodying actual supermarket products. (SJL)

Presents an annotated bibliography of 19 items from ERIC identifying troublesome paradoxes regarding the media and freedom of expression. Items are categorized by issues identified as relevant to radio and television, commercial advertising, and the press. (JMF)

Considers the implications of a court decision on administrative censorship of advertising in school newspapers. (RL)

An analysis of selected Mexican daily newspapers suggests that travel information is not gathered, processed, and disseminated systematically by Mexican newspapers. (GT)

Describes the decline of direct newspaper competition in terms of the loss of effective newspaper market segmentation. Examines the following influences on market segmentation: shift in advertising demand, advertiser preferences for differentiated audiences, shift in subscriber demand, growth of alternative media, increasing production costs, and…

Considers the confrontation between the Federal Trade Commission and marketers/broadcasters over the regulation of children's television advertising, illustrating the effects of ethical conduct on public policy. (Author/RL)

Recommends the establishment of policies for accepting advertisements from new companies and describes an instance in which more than 1,000 high school and college newspapers lost money on a "new" company ad. (JM)

Provides guidelines for developing a successful Web site. Among the topics are usefulness, including bookmarks, search engines, and organizational needs; change, including the need for periodic evaluation; appearance, including differences among browsers and use of color; organization of the site; and advertising. (LRW)

Classic propaganda techniques (repetition, testimonials, transfers of one quality to another, and painstaking imagery) work best in "closed" environments--exactly the situation advertisers have in Channel-One classrooms. Private, vulnerable, and sacred, the human psyche is not a commodity to be sold. Yet, such commerce will continue…

An economic impact study tells the community about a camp's contribution, and is good advertising. Describes an economic impact study and its benefits. Uses Concordia Language Villages' study to illustrate features of an impact study, including goals and scope, parameters and assumptions, statistical information, research methodology, review…

Content analyzed the visual material of college viewbooks from top- and lower-ranked U.S. colleges and universities. Drawing on advertising message strategy, the results are interpreted in four parts: the "face" of the organization, the package, the promise, and the "Big Idea." (EV)

Describes how some colleges are allowing advertisers access to their Web sites, while many others are wary. (EV)

Examines the impact of sex role stereotyping in advertising on the perception of the degree to which women possess managerial attributes considered requisite for success in business. Finds that depicting women in professional roles in magazine ads results in higher evaluations by male subjects of the degree to which the nonrole female possessed…

Analyzes the junk mail received by the author. Describes a class activity in which students, working in small groups, discuss particular pieces of junk mail and decide which elements of persuasion are the most effective. Describes how students design their own flyers or letters to advertise something. (RS)

Compares the dress of adult models in magazine advertisements in 1964 and 1984. Finds that nudity is more prevalent in magazine ads in 1984 than in 1964. (RS)