Written for 12 to 14 year olds. The 25 activities use hands-on experience to facilitate youth learning, including concepts review and learning assessment at each chapter's end. A retrospective impact evaluation is included in the appendices along with additional resources, glossary, training outline and teaching tips. An accompanying cd-rom…

This article analyzes a textbook collection project that spanned three semesters at the University of Minnesota. The project consisted of collecting extra copies from professors in several departments and placing the items on reserves for short term circulation; there was a small amount of money dedicated to the project. An analysis of circulation…

This article considers the role of English as the global language within the industrial-consumer paradigm. In the 21st century, the English language plays a different function in the global economy than it did during the 19th century when it was used as an instrument of cultural imperialism. Today, English serves as a vehicle for participation in…

This submission contains the Proceedings of the 2009 Annual Meeting of the Canadian Mathematics Education Study Group (CMESG), held at York University in Toronto, Ontario. The CMESG is a group of mathematicians and mathematics educators who meet annually to discuss mathematics education issues at all levels of learning. The aims of the Study Group…

This document, which is intended for individuals responsible for advertising at National Home Study Council (NHSC) schools, explains how to test home study advertising. Presented first are the success stories of four NHSC schools that experienced significant enrollment increases and/or cost savings by testing their advertisements. Discussed next…

One of the best forums for teaching creativity in advertising is the student-run advertising agency. It is organized like a typical advertising agency with a creative department, a media department, a research department and an account service department, and has a pyramidic structure. Student-run advertising agencies exist for two primary…

Using sophistic theory and focusing on intersections in the practice and reception of sophistry and advertising, a study analyzed a contemporary advertising campaign. A number of extrinsic similarities between sophistic and advertising rhetoric exist: their commercial basis, their popular reception as dishonest speech, and the reception of both as…

A study investigated the effects of the newly introduced Surgeon General's alcohol warnings and advertisements on college students. One hundred fifty-nine undergraduates in communication sciences at the University of Connecticut viewed slides of alcohol products, with or without advertisements and warnings. Following the viewings, subjects filled…

This manual was developed to assist citizens seeking alcohol warning posters wherever alcoholic beverages are sold. Warning posters can include health information about drinking during pregnancy, the danger of using alcohol while driving or using machinery, or alcohol dependency and addiction. Warning posters are now required in cities such as New…

College and university officials would be wise to observe attentively the outcome of public hearing and subsequent actions by the Federal Trade Commission concerning advertising, disclosure, cooling off, and refund requirements related to proprietary vocational and homestudy schools. Nonprofit schools may become subject to the same scrutiny.…

Distributive Education teachers should be aware of the skepticism that exists in advertising today and alter their teaching methods by adopting a new eclecticism that replaces cleverness with the appearance of truth. The author suggests appealing to the consumers' guilt and greed. (BP)

Contends that West European newspapers face competition for advertising revenue from cable systems which possess greater potential to provide new outlets for media advertisers. (RB)

This article provides an overview of a major national advertising campaign in support of cooperative education designed to expand postsecondary cooperative education in the United States. Conducted by the Advertising Council at the request of the National Commission for Cooperative Education and endorsed by 700 colleges and universities, the U.S.…

This collection of 8 papers from the Seventeenth Annual Telecommunications Policy Research Conference includes: (1) "The Measurement, Evaluation, and Encouragement of Telephone Service Quality" (S. Berg and J. Lynch, Jr.); (2) "Impacts of Deregulation and Competition on the PBX/Centrex Market" (H. Ware); (3) "The…

A study investigated the kinds of content total market coverage (TMC) publications carry, the role of the newsroom in publishing them, and how closely identified they are with the parent newspaper. These TMC publications, begun only a few years ago, are designed to cover the total market with selected, preprinted advertisements inserted into…