The careful integration of editorial content, graphic design, and advertising to create a successful magazine package is not a phenomenon of the last half of the twentieth century. As early as the 1890s, the first publishers of "Vogue" magazine had established an editorial-advertising-design mix in the fashion magazine that was…

This guidebook cautions the potential vocational school student about the possibilities of false claims, poor training, and unreliable job promises from commercial trade, technical business, and correspondence schools. It points out what sort of things to look for and which claims to take seriously. Defenses against an aggressive sales pitch are…

This volume explores the problem of taking an intelligent approach to advertising. Curriculum materials are provided for three conceptual levels of this problem and include objectives, directed activities, suggestions for feedback to students, a list of materials required for teaching each stage, and teacher references. Support materials include…

Advertisements can be effective stimuli for creative writing.

Indicates that evaluative messages are the most effective public service announcements and that the subjective norm component of the Fishbein model had the most influence. (RL)

Analyzes the evils of political and commercial doublespeak and contends that they can be alleviated by the truth of good literature. (DD)

Examines the use of videotaped presentations of advertising cases and compares their effectiveness to that of visits by business people, student role-playing, and written case analyses. (KS)

Describes the beginning of an advertising program, begun in 1908 for the American Telephone and Telegraph Company, which continues uninterrupted to the present day. (MB)

Analyzed imagery in advertisements in "Seventeen" magazine for sanitary products and products for relief of menstrual symptoms, looking for recurrent themes in text, context, and tone. Found menstruation depicted as a "hygienic crisis" best managed by an effective "security system" affording protection and "peace…

Describes the "vox pops" method, in which students respond to conflicting news media reports on identical issues and, thus, learn that watching television and reading newspapers require critical attention. (ARH)

The author describes a survey of help wanted advertisements in 30 United States and Canadian newspapers. Findings indicate that the demand for skilled secretaries remains strong. Word processing or computer skills were requested most often of all skills tracked. Other requirements and salary are also discussed. (CH)

Discusses how an act assignment exposes students to federal agencies; experts and novices contribute and learn in PR case course; students control in-class PR agency; cabletext service shows good results; advertising focus emphasizes creative writer; writing by number aids story structure; student photo club sells lab supplies, for revenue; and…