Examines the extent to which violence contributes to the size of the audience for a television program. (FL)

Analyzes the sound components of radio commercials, proposing some guidelines for the study of their functions. Particularly discusses the relationship between the linguistic and the paralinguistic elements of the message and the evocative function of sound effects and music. Finally, outlines a discourse typology based on their rhetorical…

Traces the children's television advertising policy dispute from 1970 to the termination of its most recent phase by the Federal Trade Commission in 1981. Suggests that concerned groups might have more impact on children's advertising policy by working outside the regulatory administrative process. (PD)

Advertising featuring men appears to be moving gradually toward a decrease in sex-role stereotyping, although the progress is obviously slow. Of the 660 advertisements examined, only 13 were in the category showing men performing nonstereotypic roles capably or acknowledging that the sexes are fully equal. (PD)

Sketches the history of the expansion of multinational advertising agencies. Then examines the growth, characteristics, and consequences of these agencies in an important region of the developing world, Latin America. (PD)

Notes that using magazine advertisements to teach sales letter writing can help students understand sales techniques they see daily, but do not think much about. Presents a four-point strategy to help them put together effective sales letters. (FL)

Describes five teaching units designed to broaden students' understanding of the many ways in which things may be seen, to teach about analogies, and to teach the use of analogies in generating ideas in advertising. (GT)

Traces the development of printing and other technologies of communication. Discusses their impact on society. (JMF)

Discusses the importance of fostering young adults' awareness of the techniques used to manipulate them, particularly in the marketplace. Briefly reviews 15 short films that can be shown in the classroom and that illustrate various facets of media manipulation. (GC)

Describes an assignment in which composition students explain how the elements in a magazine advertisement contribute to its overall strategy. Indicates that the assignment fosters students' critical judgment and audience awareness. (TJ)

Suggests two techniques to help students look carefully at language. The first involves students in reacting favorably, unfavorably, or neutrally to a list of words and then discussing the list; in the second, students create a brand name and an advertising campaign for green beans. (TJ)

Describes a student publications department business system in which students take responsibility for selling advertisements for the newspaper and yearbook, make sure that layouts are satisfactory to customers, keep all records of accounting and billing procedures, and maintain budget supervision of student publications activities. (TJ)

Discusses instructional tactics for dealing with mathematics exercises in advertising/media planning courses. (RL)

Describes a unit for an English or reading class on the analysis of propaganda and advertising. (DD)