Describes techniques for the analysis of the rhetoric of cereal boxes. (DD)

Considers the definitions and treatment of classified advertising and discusses its relationship to freedom of the press and its regulation by government and industry. (KS)

Illustrates how knowledge of allusion, hyperbole, irony, and so on can improve students' advertising copywriting skills. (KS)

Includes 50 cost-effective ideas for promoting camp in the areas of recruiting new campers, encouraging returning campers, advertising strategies, printing brochures and other written materials, using photographs, targeting groups for camp facility rental, and effectively using the media. (LP)

Offers a content analysis of U.S. magazine advertisements aimed at general audiences, finding that Latinos are highly underrepresented in magazine advertising. Shows that, although Latinos represent 10.5% of the U.S. population, they were present in just 4.7% of ads, and only 2.2% contained a Latino model in major role. (SR)

Finds that the number of black models in magazine advertisements has increased; the use of Hispanic and Asian models was extremely small; there were few differences in portrayal by gender or age; and blacks were more likely to appear as athletes or musicians and to be featured in public-service or government-sponsored ads. (SR)

Describes a study of undergraduates that tested four hypotheses regarding the effects of viewing Web sites on Internet advertising. Highlights include attitudes toward ads in marketing communications and advertising research; recalling brand names seen on the Internet; perceived advantages and disadvantages of online advertising; and recalling ads…

Assesses the inter-rater reliability of two environmental scanning tools designed to identify alcohol-related advertisements targeting college students. Inter-rater reliability for these forms varied across different rating categories and ranged from poor to excellent. Suggestions for future research are addressed. (Contains 26 references and 6…

Surveyed advertisements in magazines read by college students in nutrition class for hidden food and nutrition messages. Hidden messages for females could imply beauty through fashion products, beauty aids, and supplements but with nutrition slimming plan. Males may be receiving subtle message that food choices do not matter and that alcohol and…

Differences between advertising and public relations are described, and basic elements of public relations are outlined: community relations, special events, and publicity. Examples of successful community relations and special events conducted by corporations are noted. Techniques for acquiring publicity are described using the acronym NEWS (new,…

Each technology learning activity in this article includes content description, objectives, required materials, challenge, and evaluation questions. Subjects are designing product packages and communication through advertising. (SK)

Eight-page sample issue intended to acquaint American Federation of Teachers (AFT) members with a source of well-written reports, summaries, and reviews of developments in the field of education; and to solicit subscription to the periodical. (FMW)

A different perspective of the institutional research field was obtained from a content analysis of the employment classified advertising published in the "Chronicle of Higher Education." Using this technique, it was possible to compare and contrast institutional research with the profile of the field obtained from the content analysis.…

Describes three human resource development activities: training, education, and development. Explains marketing from the practitioners's viewpoint in terms of customer orientation; external and internal marketing; and market analysis, research, strategy, and mix. Shows how to design, develop, and implement strategic marketing plans and identify…