Examines the portrayals of children in advertising from 1905 to 1990 to investigate the extent to which the relationship between children and adults has changed. Suggests that a real shift occurred but that it occurred in different linear and cyclical patterns which must be both recognized and examined in relationship to each other and be…

Describes data analysis activities for grades three to four and five to six based on popular television commercials. Includes reproducible student worksheets. (MKR)

Argues that sexual activity and pregnancy has increased among adolescents in part because of government's role in subsidizing illegitimacy and abortion. The author offers solutions to the pregnancy problem by advocating parental notification laws when minors seek abortions, less government funding for birth control measures and abortion, and more…

Discusses business school guidelines and journalism school guidelines for graduate education. Discusses graduate study in advertising and the advertising core. Outlines suggested changes to the advertising core to make it more attractive to advertising agency executives and to meet the challenges of the future. (SR)

Analyzes selected 1992 Year of the Woman political ads in the light of the 1980s theory and practice which suggests that women should present both their public and private worlds to voters. Finds that women used more appeals from the private world, in fragmented, polyphonic narratives. (SR)

Studies televised political advertising during the October 1993 Canadian federal election campaign to identify referential argumentation and provide a basis for ethical analysis. Identifies a number of "ad" arguments (ad hominem, ad verecumdiam, ad misericordiam, etc.) according to four types of reference. Discusses two criteria in the…

Uses central ideas from Roland Barthes's essays on connotative semiotics as a rationale for directing students in technical and professional writing classes to develop the critical reflex to analyze and then make judgments about the values implied by connotative systems. (SR)

Award-winning public relations specialists in vocational education share marketing ideas, including television, video, brochures, posters, and catalog design. (SK)

Outlines a 17-day unit of study on advertising for a high school journalism class. Offers daily lesson plans and describes a concluding student project. (SR)

This issue provides information on products and services for libraries from companies in North America, including a directory of products and services; a directory of suppliers; a shop-at-home supplier locator, organized by state or region; and a manufacturer's catalog and product showcase of paid advertisements. (LRW)

Finds that 86 percent of commercials shown on "Channel One" were for products, and 14 percent were public service announcements; values emphasized were leisure/pleasure, appearance/sexuality, wisdom, and independence; and dominant themes were being popular, having friends, having fun, and being attractive. (SR)

Explores how synergy and related strategies have become major building blocks of the global mass media system, used to optimize their presence across many media channels as possible, and to organize cross-media activities across national borders. Discusses synergy and media fragmentation, making synergy work, synergy beyond advertising, and…

Investigated sample of prime time network television advertisements to determine how gender portrayals differ in drug and nondrug commercials. Found that women were significantly more likely than men to appear as characters in drug advertisements than in advertisements for other products and that they were frequently portrayed in these commercials…

Argues that technical writers who develop broader writing skills prove to be more valuable to their employers during periods of economic downturn. Offers an overview of the basic skills needed to write marketing, advertising, and public relations documents. (PRA)

Following media recruitment campaign, WIN at Home, series of diet-related booklets mailed to participants, was evaluated through survey of 226 participants (75 percent). Results showed that 97 percent learned about program through media, women were more likely to learn about it from personal sources, 57 percent shared information with spouses, and…