Discusses how advertisers use information (i.e., how they organize and present words) and suggests similarities with educators who try to attract attention, impart information, and foster retention of that information. Positioning in marketing is explained; and educational implications are discussed, including focusing on the audience and studying…

Surveys advertising and public relations faculty members with regard to IMC (Integrated Marketing Communications) and its impact on current curricula. Finds (1) areas of discontent with current course curricula; (2) evidence of "separate agendas" between advertising and public relations educators on this issue; and (3) evidence of a generation gap…

Surveys creative directors at advertising agencies nationwide regarding their preferences for contents and strategies in the portfolios of entry-level copywriters and art directors. Reports results in terms of content and approaches, number of campaigns and pieces, subjects of ads selected, importance of presentation, importance of concept over…

Offers a checklist to ensure that business/education partnerships are really partnerships and not just an advertising ploy. (Author)

Investigates whether memory for an advertisement is related to the medium in which the ad was viewed. Exposes undergraduate students to either a print newspaper front page or an online version of the same content. Finds that print subjects remembered significantly more ad material than online subjects. (RS)

Visual images of gender from five years of three library publications were examined. Results, charted in five figures, are discussed in terms of journal covers, entire issues, text, advertisements, number of professional librarians, and academic versus general libraries. Findings show that women are visually underrepresented. (AEF)

States that although the influence of fashion advertising on women's relationships with food and their bodies has received considerable attention, the role of food advertising in women's magazines has been virtually unexplored. Argues that food advertisements reflect and contribute to the primary precursors of eating disorders: body…

Internet advertising and commercial activity are increasing. This article examines challenges facing the retail industry on the Internet: location; comparison shopping; security, especially financial transactions; customer base and profile; nature of the shopping experience; and legal and marketplace controls. (PEN)

Discusses netiquette, which refers to etiquette on computer networks. Highlights include ethical or moral issues as well as standards of politeness; specific examples and suggestions; netiquette rules for advertising; influence of online service providers, including acceptable use policies; influence of employers; and influence of governments.…

Investigates college students' judgments about a controversial Holocaust-denial advertisement and its suitability for publication in their college newspaper. Finds that those with interests at stake perceived the advertisement as especially likely to influence others, and that third-person effects and publication decisions were a function of…

Examines the "Ladies' Home Journal" and two popular consumer magazines that target blacks to determine the proportions of food and beverage advertisements, nutrition advertisements and their promotional messages, and the health implications they reveal. Findings reveal these magazines had a significantly higher number of alcohol ads,…

Surveys the creative directors from 173 top United States advertising agencies regarding advertising education. Discusses their remarks regarding academe, "executional" issues (conceptual ability and skills), and professional issues (students' ability to sell themselves and to function in the real world). (SR)

Explores the use of the World Wide Web as an advertising medium--many companies are having difficulties seeing exactly how the Web will fit into their media strategies. Argues that media decision makers need to realize that interactive media are different from traditional media in terms of form and content. (PA)

Surveys media professionals as to how major marketplace changes are affecting the way media planning courses should be taught. Offers recommendations to teach students to: think conceptually, critically, and creatively; use numbers to determine and support their media decisions; contend with audience fragmentation and advertising clutter;…

Examined 12- to 17-year-olds' responses to cigarette advertisements. Found that a substantial proportion of adolescents, especially smokers, liked ads for youth brands and believed they made smoking more appealing. Ads for Marlboro brand and new Camel and Winston ads were especially attractive to adolescents. Few adolescents liked the adult brand…