"Cookies" are tiny Web browser helpers and are an example of how the useful can get tossed in with the dangerous through the near hysteria brought about by the real threats of computer viruses, hacking, spyware, spam and phishing. This article briefly discusses antispyware legislation by Congress and the pros and cons of past and future…

Connecting the debates in social theory with examples from recent advertising that draw on meanings and images of children, this chapter shows how some recent representations of childhood that engage explicitly with new information technologies are forms of economically invested socialization, precisely through their subscription to changing…

The ageing of the population in western societies has aroused great concern and interest in recent years as the so-called "baby-boomers" begin to retire, leaving a seemingly depleted workforce. Society and the individuals within it learn the "truths" of being aged or old through the normalizing of gerontological, demographic…

The turnout rate of America's youngest eligible voters is distressingly low, and it is vital to assess the factors associated with a commitment to participating in the electoral process. High school juniors (N = 133) were surveyed to see how a variety of factors would predict political efficacy. One week later, participants were randomly assigned…

The purpose of this qualitative study is to analyze how advertising affects search and college choice among the plethora of college choice influencers. The results of the research indicate that parents, older siblings, friends, career aspirations, personal funds, scholarships, institutional reputation, location, sports, high school counselors, and…

The author was keen to look at advertising with her online classes, both in Business Enterprise (looking at how businesses operate, target marketing, language used in business etc) and in Creative Writing as she felt that this was a topic which worked in both areas and was an important one due to the huge impact and the big intrusion that…

Although the FCB (Foote, Cone, & Belding) grid was never intended to serve as an educational tool, it can be applied successfully in advertising classes to address the three areas that S. E. Moriarty considers to be the minimum for writing strategy. To demonstrate the superiority of the FCB grid as a pedagogical tool, a study analyzed…

The Advertising and Public Relations section of this collection of conference presentations contains the following 17 papers: "Using the FCB Grid and the 'Lost Quadrants' to Write Advertising Strategy" (Johan C. Yssel); "Antitrust and the Marketplace of Ideas: The Continuing Problem of Issue Advertising Access to Broadcast…

A study examined Malaysian students' involvement with purchasing, with branded products, and with themselves as well as their responses to and beliefs about advertising, by ethnic group. Subjects, 387 students at a university in Penang, Malaysia, completed questionnaires measuring their responses to advertising. Results indicated a relatively high…

Advertisers have leaned heavily upon researchers to answer the question of what the advertisers get for the money they spend. Researchers have used a wide variety of methods, including a split cable simulated test market. Wilder Penfield's 1950s research may help other researchers better understand what goes on in the mind of consumers as a result…

A content analysis comparing gender portrayals in 2,209 network television commercials was conducted. Many earlier studies treated television advertising's portrayal of men as unproblematic and excluded ads aimed specifically at men from the study sample. To address this shortcoming, the sample was chosen from three different day parts: (1)…

This book provides adults with specific suggestions and advice for talking with children about the health and social hazards of tobacco use. The first two chapters provide background information and general principles for talking about tobacco with children up to the age of 10. Each of the following five chapters focuses on one topic about tobacco…

A study explored the attitudes of professors of advertising toward well-known advertising practitioners, and the effect these famous practitioners have had on the teaching of advertising. Four influential and famous advertising practitioners were selected from a preliminary list of 10. Six statements reflecting each practitioner's advertising…

A study was conducted to determine if brand names that begin with consonants called "plosives" (B, C, D, G, K, P, and T) are more readily recalled and recognized than names that begin with other consonants or vowels. Additionally, the study investigated the relationship between name length and memorability, ability to associate names…

Concludes that of four message types perceived on the basis of persuasive appeal--emotional, logical, source-attribute, and fear--emotional appeal is the most effective and source-attribute the least effective method of advertising. (RB)