Examines the jurisdictional activities of the Federal Trade Commission and traces the business and public interest interpretations of the commission in the development of regulatory standards. (MB)

Presents materials in the ERIC database on concrete poetry--poetry that juxtaposes the words with the physical dimensions of the text on the page. (SRT)

Discusses a number of new books that signal a revival of interest in the role of propaganda as a tool of mass persuasion. Relates the political uses of this revival to modern concerns about public opinion and advertising. (JD)

Describes the annual Paragon Award winners, representing 76 successful community college marketing efforts in the areas of overall promotion; best catalog, schedule, annual report, newsletter, news story, viewbook, brochure, poster, folder, postcard, outdoor advertising, print advertisement, radio advertisement, video promotion, photographs, media…

Analyzes network, independent, and cable television advertisements aimed at children in terms of their beneficial or "prosocial" examples. Reveals that several commercials aimed at children are rich in examples of sharing, courtesy, and physical affection. (MM)

A content analysis of general interest magazine advertisements in 1983 was compared to advertisements during 1958 and 1970. Some sexist stereotypes have decreased in these periodicals. The advertisements from 1983 more accurately reflect the true diversity of women's social and occupational roles than do those of earlier time periods. (VM)

A discussion of the use of French puns for teaching both language and culture looks at possible class activities and proposes that advertising is a good source of puns. Types of puns are examined. (MSE)

Examined changes in attitudes of 56 fifth grade students toward products, recall of product information, and the relationship between attitudes and recall. Found better recall for immediate rather than delayed testing. Attitudes remained relatively stable. (SKC)

Discusses the advantages of using real-life clients for class assignments in copywriting courses. Presents suggestions for client sources and identifies possible problems which may be encountered. (MM)

Discusses what the public wants from educators in public schools, re-evaluates the stereotype of educators, proposes improvement of communication, and recommends a media-blitz to change the public's perception of educators. (JK)

The National Collegiate Athletic Association endorses rules requiring coaches to report all athletics-related income to their institutions, prohibiting institution name or logotype use for personal gain without permission, requiring institutions to control collection and distribution of manufacturer contract income, and prohibiting personal gain…

Compares recent trends in art education with the rationale for art learning expressed in a 1931 article by Victor D'Amico, "Art and the Average American Boy." Concludes that much of what D'Amico wrote still holds true today, especially the belief that art instruction must move beyond the studio to permeate daily life. (JDH)

Recommends that media law and similar courses should spend more time on issues such as pictorial communication in advertising. (FL)

Describes an effective way of using business and promotional techniques together in children's theatre. (VLC)

This 11-article issue on quality book publishing (publication of intellectual and thought-provoking works as opposed to "popular" or "fad" works) covers books, publishing, and libraries in the information age; role of authors; editing; role of agents; agent and literary market; book production; marketing; promotion; and…