Examines restrictive practices in law, medicine, and architecture, discussing government regulations, entry requirements, and restrictions on advertising. Also discusses how the fees charged for professional services are set and the business structure of the professions. (JN)

Explains that guiding students to identify connotations of names chosen for fragrances can have a two-fold purpose: first, students may become more discriminating consumers; second, they may experience the sheer joy of language play, which produces a genuine and continuing interest in the operation of language. (EL)

Outlines 11 suggestions for guiding boards in selection of a new superintendent. Important in the process are: setting aside the time and resources, establishing qualifications, and ensuring confidentiality and objectivity during the search. (MD)

Describes a course in commercial copywriting for electronic media in which students must also present orally their copy to the class to drive home two points: (1) the writing has to sell products, and (2) the writer has to sell the spot or campaign to the client or employers. (HTH)

Contains titles and annotations of 2,257 relevant articles, books, and unpublished theses that were produced in 1983. (PD)

Reveals that some respondents to a survey concerning attitudes toward ethics view ethical problems as involving objectivity, while others see them in terms of extra-professional morality. (FL)

Describes the curriculum changes of one university's advertising program in response to feedback from the professional industry and school faculty. (HOD)

Updates important studies of women and blacks in mass media advertising and concludes that, in general, negative stereotyping still exists. (MH)

Suggests that advertising in "Ebony," a magazine oriented toward the black population, reflects a general trend towards increasing use of black models and black products. (MH)

Guidelines are offered in this manual to college store merchandisers for displays, uses of physical space, and promotion of special goods. (LBH)

This book is about understanding people's behavior and changing that behavior using a discipline called "social marketing." It is based on the idea that all marketing is an exchange: if you want people to change their behavior, you have to offer them something, be it security, information, an image, or a feeling of belonging. The book…

The marketing of alcohol products in African-American communities has, on occasion, stirred national controversy and met with fierce resistance from African Americans and others. Despite occasional media and community spotlights on the marketing of alcohol products in the African-American community, there has been no systematic review of the…

This report focuses on business partnerships with schools. Supporters of school-business partnerships point out many potential benefits to schools, students, businesses, employees, and the community at large, while critics warn against the harmful effects of what they term "schoolhouse commercialism." Topics addressed include corporate…