Contributes to the debate on standardized versus specialized approaches to international advertising. Compares print advertising from the United States and India and examines how cultural values are manifest in advertising. Finds significant differences in the way these two countries produced advertising messages and that different cultural values…

Is Bounty the "quicker picker-upper?" Are expensive shampoos better? Are all antacids the same? The authors' fourth-grade students posed and answered these questions and many more during their recent "Consumer Product Testing" unit in which they designed experiments to assess these products' qualities and learned to question the advertising that…

By creating a sense of familiarity with tobacco, cigarette advertising and bold packaging displays in stores where children often visit may help to pre-dispose them to smoking. A total of 605 ninth-grade students were randomly allocated to view a photograph of a typical convenience store point-of-sale which had been digitally manipulated to show…

We investigate the educational value of direct-to-consumer (DTC) prescription drug advertisements from 58 popular magazines published in 1992 and 2002. We find that the number of DTC prescription drug ads increased nine-fold from 1992 to 2002, while the advertisements for other health care products increased only slightly. We examine changes in…

A reactor is an example of an immersive interactive play in which animated images are projected onto the floor. A reactor allows people to walk on images and interact with them using their feet. With reactors, people can stomp on kernels of popcorn, shoot a pool using their big toes, or wade through a shallow surf on pristine beaches. This…

Writing, and the vocabulary building that goes with it, is a more complex process than merely putting words on a page. In the process of acquiring vocabulary, for example, students need to understand not just what individual words mean but also which combinations of these words in sentences or paragraphs convey a meaningful message to the reader…

Media has always had the power to affect people on a nonverbal and emotional level. At its best, it can be a source of aesthetic pleasure and deep personal satisfaction. At its worst, citizens and consumers are exposed to psychological and political manipulation which may make them anxious and depressed, dissatisfied with what they have,…

Popular culture provides many opportunities to develop quantitative reasoning. This article describes a junior-level, interdisciplinary, quantitative reasoning course that uses examples from movies, cartoons, television, magazine advertisements, and children's literature. Some benefits from and cautions to using popular culture to teach…

A well-designed online advertisement is essential for effective communication with potential customers and contributes to successful e-commerce. However, creating online sales messages that appeal to a broad range of cultures can pose unique challenges. Internet ads must offer both a globally appealing and a culture-specific message that in turn…

This article provides 10 reasons why it is important to do critical media analysis in the second language classroom and describes how a process-writing approach can be used for this in a university writing class. The authors explain how to prepare a lesson plan and the idea of an "Adbuster." They then describe 10 stages in the lesson…

This document is a step-by-step guide for librarians who wish to host children's authors and illustrators at school and public libraries. Topics include reasons for having an author/illustrator visit; preliminary planning and making proposals; making initial contacts; the program plan, including types of events, examples of successful visits and…

This guide focuses on over-the-counter (OTC) stimulants sold to high school aged athletes and dieters as "herbal energizers," food supplements, and fatigue reducers. While advertising often makes them appear healthful and harmless, all of these stimulants belong in the class "sympathomimetic amines," so called because they…

The American Association for Higher Education is interested in how computers and online communication technologies can help contribute to the teaching and learning process. There are ways, the organization believes, for professors to incorporate online services into their courses without having to rethink their approaches to teaching. This paper…

Ethics is of increasing concern to United States colleges and universities, according to a survey of 183 institutions on this issue focusing on two areas--public relations and advertising. A 75% return from 134 institutions disclosed that some 25% offer an ethics course but less than half require one. Overwhelmingly (93%), most respondents…

The Advertising section of this collection of conference presentations contains the following 12 papers: "How Leading Advertising Agencies Perceive and Use Barter Syndication: A Pilot Study" (Sylvia M. Chan-Olmsted); "Three Giants--Leo Burnett, David Ogilvy, William Bernbach: An Exploration of the Impact of the Founders' Written…