This Congressional hearing discusses legislation that would require health warnings to be included in advertisements of alcoholic beverages. Opening statements are included from Senators Hollings, Burns, Danforth, Thurmond, and Simon, and from Representative Kennedy. Testimony is included from two panels of witnesses, whose members include: (1)…

This digest presents a technique and activities for using Spanish language ads and public service announcements in the Spanish foreign language classroom. The technique has been used successfully with students in the Galveston-Houston, Texas area. Segments of the scripts of one announcement and one commercial advertisement are provided, as well as…

In an examination of the way people store and retrieve information from advertising, this paper draws a distinction between "semantic" memory, which stores general knowledge about the world, and "episodic" memory, which stores information about specific events. It then argues that episodic memory plays a more significant role…

Suggests that the frequency of newspaper political advertisements could be used as an index of voter stimulation at election time. (RB)

This paper focuses on the organized feminist resistance, during the 1970s, to the availability of both soft and hard-core pornography in mainstream films, magazines, and advertisements. A research review supports the contention that the power struggle between men and women as defined by the pornography issue merely reflects a deeper,…

The Task Force on Sex-Role Stereotyping was established in 1979 by the Canadian Radio-Television and Telecommunications Commission (CRTC). Comprised of members of the broadcasting industry, the task force included the Canadian Association of Broadcasters (CAB), the advertising industry, the Canadian Broadcasting Corporation (CBC), public members,…

This paper provides a selected review of the literature pertaining to corporate advocacy (non-product advertising by corporations, addressing political or social issues). More specifically, the paper examines research from the communication, business, public relations, and advertising literature dealing with justifications for the practice of…

Studying the writing strategies used in advertisements helps students discover that rhetorical technique and patterns of development are not a system of arbitrary rules, but a means of achieving specific and real effects. By analyzing its purpose, audience, persona, and argumentative content, students learn how each element contributes to an ad's…

Noting that advertising students in smaller colleges have little opportunity for exposure to major advertising companies as role models, the advertising class at a North Dakota university was given the opportunity to design an actual magazine layout to promote the university's Aerospace Science Center. The winning ad, as judged by the dean of the…

Few individuals think of the theatrically exhibited motion picture as supported by advertising like other major forms of mass communications. Cinema screen advertising can be defined as the presentation of individual advertising messages on movie theatre screens in a distinct and discrete fashion. Screenvision ads run prior to the start of each…

Prompted by the fact that personal sales is an area of human communication that has received little attention from communication scholars, this paper integrates previous sales research relevant to communication inquiry into a foundation for future research. The first section of the paper discusses the importance of personal sales, while the second…

A study examined the advertising of Japan and the United States to determine if commercial messages reflect the cultural values of a particular society, thereby indicating the need for specialized campaigns. It was hypothesized that the majority of Japanese advertisements would use the traditional appeals of group, consensus, soft sell, veneration…

Recognizing the proliferation of persuasive language in advertising and in politics, this guide explains how to analyze political language for its persuasive techniques and why it is important to do so. The first chapter of the book provides a rationale for analyzing persuasion, and an overview of the book. The remaining chapters explore various…

This paper begins with an introduction which covers viewing time; television as a significant developmental experience; Piagetian stages of cognitive development; and changing developmental tastes in television viewing. The paper then focuses on television in relation to learning; television and violence; advertising; and parents' ability to…