Presents a content analysis on profiles from a singles magazine to identify categories of exchange. Findings supported the traditional social exchange notion of dating for men but not for women. Men's profiles emphasized attractiveness of potential respondents, but women emphasized their careers, intelligence, and education. (JAC)

Concludes that voter response varies with the content theme, but that backlash or boomerang may be the most common effect of negative political advertising. (FL)

The author presents the range of duties expected of deputy headteachers by analyzing the job descriptions for 30 positions advertised in 1982. (MD)

A discussion of television advertising's impact on children and what teachers can do to guide children in their viewing of television. (DD)

This teaching packet is designed to enrich lessons and motivate students, and is based on real-life marketing problems. The packet includes a booklet containing background for instructors on advertising's crucial economic role and its history in the United States, eight reproducible lessons, and teaching tips for each lesson. The packet also…

Hispanics are the fastest growing ethnic group in the United States. This Hispanic population is also younger than the general population: 40% of Hispanics are under 21, versus 30% of the entire population. The number of Hispanics under the age of 21 grew 61% between 1990 and 2000, totaling 17% of the nation's youth under 21 in 2000. The Center on…

The challenge of funding new athletic programs with no additional tax revenue has forced school districts to supplement their budgets with gate receipts, team fund raising, and corporate sponsorships. Interscholastic athletic directors and school administrators face the challenge of balancing the concepts of idealism and pragmatism. Corporate…

This paper investigates the possibility of using Japanese advertising language as a teaching tool in the second language classroom. First, it reviews the aims of advertising and the advantages of learning advertising language in the classroom based on previous research. Next, it discusses language strategies used in Japanese advertising,…

Reports a study examining the political advertising in the media and relates the findings to the voters' perception of the salience of the issues in the campaign. (TO)

Suggests that there is a personality type likely to distort information--the neurotic--and discusses implications for advertising. (RB)

Examined possible impact of corporate image and the degree of specificity of candidate qualifications, on likelihood of reader response to recruitment advertisement. Data indicated that corporate image of advertiser significantly influenced likelihood of reader response whereas degree of specificity of candidate qualifications did not influence…

Reports that adolescents learn consumer skills primarily from parents and from newspaper and television contact. (FL)

Supreme Court decisions about fund-raising by Political Action Committees, prayer in public schools, and disclosure of political campaign contributors are reviewed. Cases before the Court involving solicitation of funds by charities, unsolicited mailed advertisements for contraceptives, aliens, the exclusionary rule, and sex discrimination issues…

Most Black memorabilia and collectibles depict distorted, stereotyped images of Blacks, reflecting a past in which racism was directly pervasive, and insidious. Internalization of these symbols and images has made the concept of Black inferiority an inherent and persistent part of American culture, on both conscious and unconscious levels.…