Suggests the potential of the PLATO system in advertising education. (RL)

Analyzes newspaper readers' evaluations of specific categories of newspaper content, including four advertising categories. Shows that reader demand for advertising was lower than for news, although most readers desired the same amount or more advertising in their newspaper. (RL)

Reviews a variety of resources for media courses teaching about advertising. Divides the material into three categories: assaults on unannounced values (critics), thoughtful thematic compilations (collectors), and semiapproving rhapsodies on the medium's formal brilliance (cheerleaders). (TJ)

Reports on three types of separation techniques used by networks to assist children in distinguishing between programs and commercials. Results indicate that children were unable to make effective program/commercial distinctions on the basis of any of the network separators. (PD)

Lists and annotates articles dealing with such topics as advertising, audience analysis, broadcasting, journalism education, magazines, media and policy methods, minorities, and pedagogy. (GT)

The author presents examples of subliminal or indirect advertising in the mass media and suggests that advertising analysis be part of the elementary curriculum so that children can become sensitized to such nonverbal influences on their behavior. (SJL)

Presents a model of the way children process television advertising. (Author/RL)

Shows how a teacher can use advertisements to help students discover how an argument works, how an audience is convinced, and how to use rhetorical processes. (TJ)

Analyzes the content of television news and advertising during the 1972 presidential campaign in terms of two divergent views of television programing in order to balance one viewpoint against the other. (GT)

Discusses the importance of good management in controlling accounts receivable if the school newspaper is to see greater profits. (HOD)

Suggestions for finding camp staff focus on actively recruiting college students: arranging college credit for camp work, attending job fairs, using conventional advertising as well as the Internet and e-mail, asking other groups to help, recruiting while staff is at camp, and staff reunions. Includes strategies for finding staff with specialized…

Attempts to make classroom activities relevant to the real world, and, whenever possible, provide students with assignments in their final year of studies that both prepare them for their Masters dissertation and allow them to carry out research relevant to real people and the real world. Describes an interdisciplinary and intercultural…

Reviews corporate involvement in education, highlighting partnership efforts of Channel One, Turner Communications, Pizza Hut, and School Properties, a professional fund-raising company. School can best utilize corporate America by refusing to become beggars. Instead, a system should be established (from the federal level down to individual…

Analysis of cultural imagery in 1,699 television commercials from 1992-94 showed that women were less prevalent, more likely to be shown in families, less likely to hold jobs or be in professional occupations, less likely to exercise authority, and more likely to be depicted as sex objects. Results suggest that sex stereotypes in media imagery…

Overly aggressive advertising policies used to be attributed to a few disreputable and unethical schools. Consumer protection organizations are now becoming aware of promotional efforts by respected universities, colleges, and respected institutions that are soliciting students through unorthodox and sometimes questionable tactics. (Offers a basic…