Outlines a procedure for using oral and written commercial advertisements in the French language classroom. (Text is in French.) (AM)

Concludes that cigarette advertising both exploits and creates popular culture, and that the popular culture is intimately tied to the cognitive and affective mechanisms of people. Available from: Editor, Journal of Popular Culture, University Hall, Bowling Green University, Bowling Green, Ohio 43403. (RB)

A study examined the effects of media advertising on the elderly to determine whether they use the media to help combat social disengagement, whether they perceived the elderly as positively portrayed in advertising, whether they perceive their role as consumer as declining, whether television advertising reinforced sex roles, and whether the…

One approach to teaching a college-level retail advertising course emphasizes the use of newspapers and shopping guides. The course objectives are (1) to acquaint students with practices and problems of retailing, with particular emphasis on promotion and advertising; (2) to acquaint them with ways local advertising media meet promotional and…

"Cableshop" is an experimental cable television service offering three- to seven-minute broadcast segments of product or community information and using a combination of telephone, computer, and video technology. Viewers participating in the service will have a choice of items ready for viewing listed on a "menu" channel and…

Under the "commercial speech doctrine," corporations were restricted for many years from speaking out on public issues or engaging in certain advertising practices. This "doctrine" was based on a case from the 1940s, in which the court ruled that purely commercial advertising had no constitutional protection from government…

The studies reported in this book are content analyses of children's television and attendant advertising. Following an introductory statement, chapters present data about children's commercial television on the weekends, children's commercial television after school, and the seasonal variations in television advertising to children. A concluding…

Advertising and society courses have suffered from conflicting educational goals, superficial scholarly research, and a lack of critical intellectual perspectives. The institutional perspective on advertising research has the major strength that it elucidates structural and functional factors of advertising. However, it ignores cultural…

A public once trusting of business and business values has turned skeptical and hostile, resulting in legislation designed to make business responsible for making more than a profit while delivering an increasing standard of living that poses no threats to life. Traditional institutional advertising became irrelevant as the positive public…

Professionals staffing the advertising industry have a double role to fulfill. They must perform in a manner which will maximize their clients' economic goals as well as maintain a sense of social responsibility which is entrusted with any and every mass media decision-maker. Little research has been done, to date, on which personal qualities…

A heavily illustrated discussion of the ways in which men and women are portrayed in advertisements is presented. The three essays which precede the 56 pages of illustrations discuss gender expressions, characteristics of public and private pictures, and gender commercials. The author notes that advertisements do not depict how men and women…

This report investigates the ways bottle feeding of infants is promoted by multinational corporations. Data were obtained from the following: (1) a survey of available infant food advertising in newspapers and magazines from developing countries; (2) a study of some interrelationships between the health professions and infant food companies,…

This is one of several papers presented at a Federal Trade Commission Symposium on Media Concentration. It expresses views of the National Association of Advertising Publishers regarding problems that publishers of advertising shoppers and free newspapers encounter from chain-owned newspapers. Shoppers and free newspapers are described and…

This syllabus of a convention workshop course on free speech theory consists of descriptions of several United States Supreme Court decisions related to free speech. Some specific areas in which decisions are discussed are: obscene and indecent communication, the definition of a public figure for purposes of libel action, the press versus official…

Intended as a survey of the use of "weasel words" (a term coined by Theodore Roosevelt to mean an equivocal word intended to deprive a statement of its force), this book discusses these words both as a part of the historical process of language change and as a misleading and confusing element in current media. Humorous in tone, the book presents…