Reviews Supreme Court cases dealing with First Amendment protection for commercial advertising; concludes that the Supreme Court is moving in the direction of removing most restrictions on commercial advertising, in conflict with the desires of a number of important groups in society. (GT)

Several aspects of faculty hiring are considered: (1) the efficiency of the network approach in providing job applicants; (2) reaching women and minority applicants through the network system; and (3) the extent of the change in recruitment practices brought on by advertising. (Editor/LBH)

Describes two sequential nine-week elective courses on the misuse of public language. (DD)

Constitutional implications of the public's right to know are discussed with regard to such issues and price advertising and gag orders for the press. It is concluded that the first amendment is being overused. (LBH)

Describes a class session involving class discussion, lecture, and a slide presentation that, both intellectually and emotionally, brings home to students in a visual communications course the complex causes of pictorial stereotyping and its harmful results. (SR)

Outlines an approach to college and university marketing that focuses on identification of buyer readiness state and selection of appropriate communication goals. This approach uses a hierarchy of communication goals (awareness, knowledge, liking, preference, conviction, purchase) widely used in consumer advertising. Argues that little has been…

Use of nutrition information networks (consumer market, media, authority, family, and high school classes), food choices, fat practices, and nutrient intake were rated by 179 male and 300 female undergraduates. Family was an important influence; media and consumer market influenced fat practices, especially for women. No source was used very…

By scrutinizing products and their advertisements, students can learn how to make smart consumer decisions. Activities are described which focus on evaluating advertising claims and designing and administering a poll. Techniques used by advertisers are identified, and a reproducible worksheet for collecting product test and comparison data is…

Promotional campaigns and commercial messages permeate most waking hours of children's lives. Children must be educated about the nature of commercial messages directed at them, and their ability to resist sales pressure must be built. (JD)

Reviews William Lutz's book "Doublespeak: From 'Revenue Enhancement' to 'Terminal Living'--How Government, Business, Advertisers, and Others Use Language to Deceive You." (KEH)

"Be All that You Can Dream," a simulation workshop to teach entrepreneurship at Lorain County Joint Vocational School (Ohio), involves students in simulated planning, construction, and promotional activities for a shopping mall. Local business people observe and interview the students as they work, and the activity culminates in a tour,…

Explores the existence of a cognitive bias that affects an individual's processing of political advertisements. Finds that whether voters see messages as issue or image material depends on their predisposition. (RS)

A tour of centralized university advising centers revealed that the busiest centers had done an excellent job of marketing themselves to their campus clientele. Factors affecting successful marketing include image, location, service, advertising, and innovative problem-solving. (MSE)

Explains how a teacher and her students started a literary magazine as an extracurricular activity. Notes that, after receiving an overwhelming number of submissions, they put together a product that won recognition at the National Council of Teachers of English contest. Contains statements from six students on various aspects of production. (TB)

Suggests that local television news directors may be considering new reporting strategies during political campaigns, and that the impetus appears to be a concern that citizens are getting more of their political information from advertisements, along with a recognition that new technologies might be used in new and innovative ways during election…