The union of sports and tobacco represents a multimillion dollar enterprise. Recent litigation, the Federal Trade Commission v. Pinkerton Tobacco Company, jeopardizes sport sponsorship agreements. Tobacco advertising may no longer be displayed anywhere during televised sporting events. (SM)

Finds clear patterns of differences in nature and number of commercials during children's programs on three different types of television channels: broadcast networks, independent stations, and cable networks. Examines themes/appeals employed in commercials, disclosures/disclaimers used, and other content attributes. (SR)

As competition for the lucrative youth market heightens, corporate efforts to sell their name, product, service, or message in the classroom are intensifying. Marketing methods range from curriculum packets and teaching kits to wall posters, single-sponsor magazines, and product samples. This article describes administrators' responses during hard…

As employment in the advertising industry grew, professional and technical jobs decreased and sales jobs increased. Long-range growth is expected to be twice the average for the economy. (SK)

Presents a teaching unit on structural unity for teaching copywriting. Uses examples from fiction, art, and music, and draws upon current writing theory. (SR)

Corporations contribute curricular materials to schools. Argues that the goal of these materials is to initiate the school-age population to their products, enhance their public image, and increase visibility of their products. Cites examples of corporate activity with these goals. (MDH)

Through content and textual analysis of "Seventeen" magazine from 1951 to 1991, the emergence and transformation of environmental discourse are explored to show how the progressive impetus of a popular social movement is redefined in an adolescent magazine to create mythologies of consumption. (SLD)

Although courts and legislators usually set legal standards that correspond to empirical knowledge of human behavior, recent developments in behavioral psychology have led courts to appreciate the limits and errors in consumer decision making. "Reasonable consumer" standards that are congruent with cognitive reality should be developed.…

Maintains that advertising can help people become more aware of social responsibilities. Describes a successful nationwide newspaper advertising competition for college students in which ads address social issues such as literacy, drugs, teen suicide, and teen pregnancy. Notes how the ads have helped grassroots programs throughout the United…

Suggests five strategies to use when working with corporations and businesses to cement good relationships and bring positive cash flow into school publication budgets. (MG)

Reviews the litigation the international publisher Gordon and Breach initiated against the author and publishers of serials pricing surveys. Events that led up to and followed the lawsuits are recounted, and reactions to the lawsuits from the library community are summarized. (28 references) (EA)

Presents four cartoons that take aim at the claims that the tobacco industry makes in its advertising. Focus is on smoking industry advertisements aimed at getting children and youth to buy and smoke cigarettes. They are intended to be shared with students to heighten their awareness of advertising ploys. (SLD)

Presents a number of activities that teachers can use to introduce concepts of media studies into their classrooms, including ideas for drama classes, media logs, as analyzing advertisements. (HB)

Examines the cultural content of advertisements in two superficially similar countries (Great Britain and the United States). Finds U.S. advertising portraying characters in more "individualistic" stances, with social class differences more evident in British advertising. Maintains that advertising should adapt to individual cultural…

College students (n=177) ranked influence they thought various factors had on their smoking behavior. Subjects ranked peers first and cigarette advertisements last as causes of starting to smoke; my decision and health education advertisements highest and peers lowest for quitting smoking. Findings suggest students perceived they had high degree…