Contributes to scholarship on sexual content and gender portrayals in advertising by assessing images of women and men in magazine ads in 1983 and 1993. Finds both genders were portrayed more explicitly and through more sexually intimate contact in 1993; images of men were more explicit in the 1990s; and portrayals were most explicit in women's…

Finds that (1) animated banner ads (display advertisements hyperlinked to an advertiser's Web site) result in quicker response and better recall (from college students) than non-animated banner ads; (2) larger banner ads lead to better comprehension and more clicks than small banner ads; and (3) user mode (information seeking or Web surfing) did…

Proposes a teaching model for making research relevant. Presents a case study of the model as used in advertising and public relations research classes. Notes that the model consists of a knowledge base, team process, a realistic goal-oriented experience, self-management, expert consultation, and evaluation and synthesis. Discusses resulting…

To cultivate an online market share, companies must design marketing strategies specifically for the Internet. This article examines the nature of business on the Internet, highlighting demographics, user control, accessibility, communication, authenticity, competition, and security and proposes a marketing strategy, including targeting and…

Presents findings from an exploratory, empirical investigation of perceptions of Internet catalog shopping compared to more traditional print catalog shopping. Two factors that might influence perceptions, personality, and important other people are examined, and directions for further research are suggested. (Author/LRW)

Presents a longitudinal study to identify trends in entry-level technology, interpersonal, and basic communication competencies and skills using entry-level classified newspaper advertisements from 10 standard United States metropolitan statistical areas. Finds that the overall trend for technology remains strong. (SC)

The Center for the Analysis of Commercialism in Schools found that the number of press citations from 1990 to 2000 discussing seven types of commercializing activities (program sponsorship, exclusive agreements, incentive programs, appropriation of space, sponsored educational materials, electronic marketing, privatization, and fund raising)…

Explores how university disability professionals can assist advertising or public relations campaigns teachers in accommodating the Learning Disabled (LD) student in the team or group-based learning situation to foster a cooperative environment among students and faculty. Attempts to open the discussion about what faculty should consider when…

Applies schema theory to explore how undergraduate students respond to brand ads that incorporate social issues. Finds that placing an issue in an ad offers important advantages for advertisers and that congruent issue information elicits more positive affective and conative responses than incongruent issue information. Finds placing an issue in…

Compares college student attitude ratings and recall scores of various advertisements. Results reveal that the rating and recall scores of alcohol advertisements were significantly higher than those for cigarette advertisements and were among the highest of all the advertisements. Sex differences are examined. Results indicate that college…

Offers suggestions for a successful volunteer program in a school setting. Topics include recruitment strategies, including advertising for parents, grandparents, other groups, and students; training programs for adult volunteers and for students; how to keep volunteers; how to afford rewards; and helpful resources. (LRW)

Discusses the impact of commercialism on American public schools, arguing that commercialism imperils the democratic nature of public schools and compromises the goals of quality education for all children. Maintains that education's larger purposes diverge tremendously from those of the business community and that in-school advertising results in…

The authors used social marketing to design and test advertisement components aimed at increasing students' interest in attending an alcohol program focused on reaching students who drink heavily, although the authors offered no such program. Participants were undergraduate students in introductory psychology courses (N = 551). Questionnaires…

Media literacy is a topic that is being addressed globally as greater numbers of people become aware of the need to teach audience members how they are influenced by the media. Here, two of its broad categories - captive and voluntary - are identified. Examples of media literacy programs in Canada and Australia are also presented to illustrate the…

The general European discourse of childhood presents children as innocent and vulnerable, but within this discourse different images of "the perfect child" exist. In this article ideals for upbringing are studied as they are represented in French, German and Dutch printed advertisements for children's products. The sample consists of 290…