Critics claim that consumer education materials from business sources are commercial in nature. Research evaluating the extent to which this claim is justified found that business-sponsored consumer curriculum materials contain significantly more commercial and advertising content than nonbusiness materials. (Author/CH)

Reaching students and donors through advertising is discussed in several articles including: "Proven Effective," on what makes three advertising campaigns work; "Commercial Appeal," on how advertising can help institutions meet its goals (Frank A. DeFazio); "Desperately Seeking Savvy," on finding the right advertising…

College students read a communication about a textbook, designated either as a "review" or an "advertisement," and containing either a highly explicit or a less explicit influence attempt. Both presenting the communication as an advertisement and a highly explicit influence attempt reduced the communication's effectiveness, indicating the…

Options available to presidential search committees in recruiting appropriate candidates are outlined, and aspects of the committee's responsibility in the search process are discussed. (MSE)

Assesses the attitudes that news-editorial students have toward careers in public relations and advertising and the attitudes that public relations-advertising students have toward news careers. Finds that news-ed students saw careers in public relations as being less useful to society and having less prestige in the community than their careers.…

Argues that advertising copywriting did not suddenly appear in its entirety, that it came from literature, and that it has a great deal in common with literature and with the writing of Hemingway in particular. (FL)

Historical data were examined to observe the relationship between anti-smoking publicity, growth in cigarette advertisers' appeal to women, and change in proportion of women smokers. These relationships provide insight as to what interventions might be successful in reducing the growing number of women smokers. (Author/DF)

Presents 10 teaching tips in the areas of advertising, news reporting and writing, interviewing, radio broadcasting, videotape editing, and internships. (HTH)

Discusses various elements of past and future education: the phenomenon of American schooling oscillating between quality and equality, the boundary between schooling and education, out-of-school education, the power of advertising and the media, family influence, government influence, and the responsibility of adults toward youth. (CT)

Attracting top teachers to small school systems involves a different recruiting process: advertise widely, use telephone contacts, get there first, don't overweight interviews, do classroom observations, and keep up personal contact. (MD)

Examined the influence of advertising on excessive and dangerous drinking in a survey of 1,200 adolescents and young adults who were shown advertisements depicting excessive consumption themes. Results indicated that advertising stimulates consumption levels, which leads to heavy drinking and drinking in dangerous situations. (JAC)

Describes organization and services of Subscription Television Inc. (STV) and 1964 legal battle over wired pay-per-view television in California. Included are discussions of reasons for voter opposition to pay television, likelihood of success for STV had voter referendum not passed, and effects of its failure on subsequent pay television…

The Media Ethics division of the proceedings contains the following 6 papers: "A Masochist's Teapot: Where to Put the Handle in Media Ethics" (Thomas W. Hickey); "Stalker-razzi and Sump-pump Hoses: The Role of the Media in the Death of Princess Diana" (Elizabeth Blanks Hindman); "The Promise and Peril of Anecdotes in News…