This digest offers community college professionals insight into the culture and language driving the news media, with an emphasis on newspapers. In an era of increased accountability for resource expenditures, educators may stretch budgets by engaging the mass media as willing and helpful partners in promoting the institutions' identity, programs,…

This seventh-grade lesson plan asks students (working in teams) to create a multimedia advertising campaign on a current controversial issue. The lesson plan states that team members are not to apply any dialogue (either written or verbal) to any part of their presentation so that they may emulate the non-verbal, image only process that Martin…

This year-long research project documented critical issues of supply and demand for teachers in the Carolinas. Researchers focused on the number of public and private school education positions advertised in the four major newspapers serving South Carolina and the Charlotte metropolitan region of North Carolina. They documented advertising trends…

This publication reports on a 2000 forum that included media business executives, financiers, academics, and other experts who examined: how minority media can leverage their historically strong community base to succeed in the new century; how they can overcome financial challenges; what measures they might adopt to keep abreast of opportunities…

The Children's Online Privacy Protection Act (COPPA) went into effect on April 21, 2000. The first Federal online privacy law, COPPA regulates the collection, use, and disclosure by commercial Web sites and online services of personally identifiable information from children under age 13. To mark the first anniversary of COPPA's implementation, a…

In 1993, the Task Force on Integrated Communications reported that public relations and advertising students would better be prepared to enter a changing communications industry through an "integrated" curriculum. This paper is a case study of how one university has attempted to meet that challenge. The work has resulted in the development of an…

Analyzes the persuasive techniques of advertisements and suggests strategies to promote students' critical reading of these ads. (MM)

Examines the role of the electronic media in the English classroom. (HOD)

Discusses the advances in and prospects of success for computerized systems, such as teletext, involving electronic transfer to the home of information traditionally transmitted through the newspaper. The new technology's effect in the marketplace, its providers, content, and potential audience are surveyed with respect to the future role of the…

Presents the results of a contrastive study of French and English advertisements directed at family needs. The study, based on the work of British students attending an advanced French course, analyzes male and female roles, stereotypes, and changes, as they emerge from the language and images of advertising. (MES)

Under trademark law a school automatically develops rights in the use of its name, athletic team, names and slogans, and seals and symbols, but federal registration is also available. Registration provides both national constructive notice of the claim of rights and incontestability of rights after five years of continuous use. (MSE)

Analyzes promotional brochures distributed by chautauqua circuits between 1904-1932. Illustrates how chautauqua programs reflected the social-intellectual themes of their time. Provides an understanding of how publicity agents viewed their audiences and modified rhetoric to meet the changing marketplace. (PD)

Teaching students copywriting gives them writing techniques that will help them boil a 100-word message down to 20 for a letter, write a memo that is memorable because of its clarity and word choice, or produce a report that offers findings in a readable, believable way. (HOD)

Describes an English teacher's experiences when one of his ninth grade classes studying language in advertising was filmed for national television. He found that he and his students all enjoyed their celebrity status, but the glamor surrounding the medium itself obscured the intent of the lesson. (AM)

The regulation of specialization is seen as essential to the regulation of advertising for truthfulness and quality assurance. Leadership by the American Bar Association in the specialist movement is discussed. State developments are outlined. (AVAIL: University of Manitoba, Winnipeg, Manitoba, Canada, R3T 2N2, $5.00) (MLW)