Presents three ideas for use in business communication courses: (1) using advertisements to teach sales writing, (2) establishing strong student-teacher relationships, and (3) using proposal writing to increase student interest in business communication. (FL)

Mass media, including television and advertising, has created a popular culture in which adolescents and children are taught the need to gain material gratification and group membership through a superficial attempt at fitting themselves into a preconceived mold. Those who fall short of the effort develop feelings of inferiority and may become…

Many institutions are trying to increase their enrollment of adult continuing education students. Direct mail recruiting techniques are described, including: (1) frame the message for the audience, (2) state benefits of purchase, (3) stimulate action, and (4) assess responses and measure effectiveness. (MLW)

To aid teachers in media selection, this column looks at an array of fairly recent filmstrips, films, video cassettes, slides, and recordings for consumer education, arranged by topic and in ascending grade level order. It also suggests some ready sources of government pamphlets. Ordering information is appended. (Author/SJL)

Focuses on the guidelines for leadership qualifications, member expectations, advertising, confidentiality, voluntary or involuntary memberships, and protection of members from physical or psychological harm. Encourages counselors to support the development and adoption of a set of ethical standards. (Author)

Accounting principles and tax considerations are discussed in this speech regarding exempt organization's advertising income from their publications. (LBH)

Traces the history of consumerism, advertising, and their impact on women from 1890 to 1920. (DD)

Discusses the changing role of the poster in European countries and its constant updating to meet new commercial needs. Notes that among the studies focusing on the poster, there is a clear emphasis on the assessment and evaluation of design criteria rather than on the use of language. The sole purpose of the poster in the cities surveyed is to…

Presents results of focus interviews with 25 "practitioners turned professors" regarding their transition from industry to academia. Finds a general consensus that all advertising and public relations programs should implement a formal mentoring process to include teacher training and inservice, greater explanation of and assistance with promotion…

A survey of 20 British electronic information vendors found that 95% considered marketing important and suggested that it is likely to become more intensive and aggressive as competition increases in the information industry. Analyzed advertisements from professional journals and direct mail literature for readability, structure, and information…

Examines the role of television advertising among unskilled female factory laborers in Bangalore, India. Demonstrates that television in the global city provides spaces for the expression of urban and gendered identities that could be accessed through the economic benefits of factory labor. Concludes that participatory communication and further…

Amid the growth of the World Wide Web, Web magazines have risen to popularity. Topics include their hypermedia features; online panel discussions; video and audio; space and time; and costs, advertising, and access fees. Highlights "Slate,""Salon,""Hotwired,""Feed," and "Word." Concludes that…

Provides advice on marketing campus events to the local community at large, using the experiences of the programming board at Eastern Oregon State University. Focuses on the development of a marketing team, interviews with community organizations and the media, a market survey snapshot, marketing strategies for various local media, and examples of…

Discusses the relationship between mass media and education, and stresses the need for better media education in the United States. The Channel One project is discussed, advertising and marketing strategies are considered, media studies in other countries are described, and U.S. barriers to media education are suggested. (33 references) (LRW)

A brief analysis of job advertisements in Swedish newspapers notes the increasing trend toward the use of English rather than Swedish words for certain terms, attributing such use to the wish to show an international labor perspective. (five references) (CB)