Illustrates both the need and a reasoning method for normative social ethics in communication by applying Reinhold Niebuhr's concept of justice to advertising as a preliminary case study. (KEH)

Looked at techniques for promoting fitness participation among adolescent girls, in particular those which emphasize the slim ideal. Relative effectiveness of posters using different models (slim, average, overweight) and different messages (slimness, activity, health) was tested using 627 female high school students. Found slim model to be most…

Cultivation of an understanding of puns and plays on words in French language instruction is advocated as a method of teaching phonology, exposing students to French culture, and heightening awareness of the students' native and second languages. Specific approaches are suggested. (MSE)

Examines the fundamental cultural values and political attitudes of communications students at the beginning of their professional education. Compares profiles of students in advertising, print and broadcast journalism, telecommunications, and public relations. (MM)

A survey of admissions deans and directors investigated the use and perceived effectiveness of 15 well-known marketing techniques: advertising, advertising research, a marketing plan, market positioning, market segmentation, marketing audit, marketing research, pricing, program and service accessibility, program development, publicity, target…

Describes the use of television commercials to teach classical music. Points out that a large number of commercials use classical selections which can serve as a starting point for introducing students to this form. Urges music educators to broaden their views and use these truncated selections to transmit our cultural heritage. (KO)

Points out ways the tobacco industry markets products to youth, including paid advertisements, sponsorship of sporting events, music concerts, and magazines. Relates several focal points for smoking prevention, which include deglamorization of cigarette advertisements and making smoking socially undesirable. (LS)

Criticizes basing public relations efforts in art education unquestioningly upon the practices found in corporate advertising. Urges judicious use of public relations in the arts when applicable. Stresses careful application as the key to survival for the arts in a world dominated by economic and technological priorities. (KO)

Describes AT&T's long distance service interruption in New York on September 17, 1991, as a serious threat to its corporate image. Analyzes the advertising actions taken by AT&T to restore its image. Discusses three primary strategies developed in the advertising: mortification, plans for correction, and bolstering. (HB)

Examines the global advancement of advertising through different media and its effect on the goal for a sustainable society. Discusses the manufacturing of needs, resource consumption in industrialized nations, commercializing the globe, the consumption of paper in advertising, the advertising industry, and methods for rechanneling advertising.…

Develops and tests hypotheses concerning the relationship of specific advertising strategies to affective and analytic cognitive responses of the audience. Analyses undergraduate students' responses to 240 advertisements. Demonstrates that advertising strategy variables accounted substantially for the variance in affective and analytic cognition.…

Informs early childhood center directors of efficient ways to promote and market their facilities and programs. Because the day-to-day logistics of scheduling teachers, ordering supplies, and communicating with parents often leave little time for formal marketing, creative ideas are needed. Suggestions include yellow-page ads, a variety of…

Discusses multilingualism as a basic requirement of European industry and the link with cultural competence in light of a unified European marketplace. (24 references) (VWL)

Argues that Channel One is an example of commercialization of today's classroom. Reports a study conducted by the Student Environmental Action Coalition concluding that Channel One is pervasive in schools that spend less per student on textbooks, instructional materials, and total expenditures, and contain a greater percentage of African American…

Finds that 36 universities offer advertising education at the master's level, 30 of them accredited by the Accrediting Council on Education in Journalism and Mass Communications. Shows that the cores of these programs differed significantly and, when compared to the graduate program accredited by American Assembly of Collegiate Schools of…