Discusses five realms to explore when distinguishing the efficacy of images. Explores six ethical issues that the use of images raise, such as misconception and sensationalism. Proposes a strategy for analyzing controversial images and illustrates the use of this methodology by analyzing the use of "Joe Camel" in advertising. (CMK)

Presents a collection of suggestions for using computers to enhance learning, including: creating a Webquest to help students recognize the tactics advertisers use; using the Internet to participate in a global water sampling project; creating, administering, and grading tests online; and going to a Cyrano de Bergerac Web site to compose a love…

Explores the differences in techniques, strategies, narratives, and symbols used in 1,213 television issue ads and image ads from 13 U.S. presidential campaigns. Concludes that although the majority of both types of ads were positive, negative appeals dominated a higher percentage of issue ads as compared with image ads. (SG)

Attempts to measure translation quality raise important questions about the nature of textual transfer, the relationship between source- and target-language texts, and translation functions. Examination of a typical advertising text, translated from English to German, shows the degree of freedom with which texts are manipulated in professional…

Illustrates the pedagogical potential of advertising messages in the French immersion classroom. Students learn to develop a critical analysis of the advertising messages they see and hear. (Author/VWL)

Evaluated the impact of printed promotional materials on the recruitment of college freshmen using focus groups of students attending a large, southern metropolitan university. Students provided detailed suggestions on ways to improve the method of distribution, graphic design, and content of the materials. (Author/DB)

In exchange for the exclusive right to sell their beverages at school events and on school grounds, large companies are competing avidly for schools' soft-drink business. One Ohio district negotiated a new PepsiCo contract expected to yield over $700,000 over the next 10 years. Everyone wins, including taxpayers. (MLH)

This paper explores how recent Labour governments have tried systematically to package educational and other social policies for media presentation and public consumption. This concern has resulted in the criticism that Labour is concerned with policy presentation above content: strong on policy spin but weak on policy delivery. The first section…

This study explored the association between attendance at the "Bud World Party," a family entertainment venue created by Anheuser-Busch for the 2002 Winter Olympics, and alcohol-related beliefs and current drinking behaviors for a group of 7th and 8th graders who attend a middle school in close proximity to the downtown Salt Lake City plaza where…

Objectives: To investigate the effects of exercise advertising on self-efficacy and decisional balance for changing exercise behavior. Methods: One hundred seventy-four university students (females = 108; males = 66) watched a video that contained health, appearance, or control advertising and completed stage of change, exercise self-efficacy, and…

The authors describe a longitudinal study that was conducted to identify trends in entry-level technology, interpersonal, and basic communication competencies and skills using classified newspaper advertisements from 10 U.S. standard metropolitan statistical areas. To date, 4,200 advertisements have been analyzed for 2 competencies and 1…

The purpose of this study was to describe implemented and planned Latino student success activities in North Carolina community colleges and to examine variations in these activities based on the degree of Latino settlement in the college service area. This study was designed to answer the following research questions: (1) What Latino student…

Today's communication and information environments create an immense amount of clutter for consumers, but a well crafted advertising campaign can differentiate an organization from its competitors. Persuasion in Advertising is a critical assignment where students apply Aristotle's and Cicero's persuasive techniques to a specific advertising…

A method of pedagogical art criticism can be used to examine meaning in one of today's most pervasive forms of visual imagery: the advertising image. It was necessary for the art critical method to accommodate the following components of advertising imagery: (1) history; (2) purpose in a capitalist society; (3) function in society; (4) effects on…

Public information campaigns serve a primary role in contemporary American society to promote more active citizen involvement. When the U.S. government seeks to influence its citizens, it can use mass media to help produce systematic social change, particularly visual communication derived from rhetoric. Rhetorical criticism includes…