Lists and annotates articles dealing with such topics as advertising, audience analysis, broadcasting, broadcast law, criticism and defense of media, editorial policy and methods, media policy and methods, journalism education, press law, and school publications. (GW)

Describes the contents of 62 journalism periodicals and provides subscription information for each. (GW)

Describes ways in which a high school newspaper reorganized its approach to designing advertising layouts and selling advertising space. The new approach includes the use of "unitized" page samples to show to advertisers and the preparation of advertising packets for use by staff members in selling ads. (GW)

Studies the success of Music Television (MTV), the only cable "narrowcaster" that has survived and prospered. Claims that the promotional power of rock music has altered the marketing and revised the nature of contemporary music. Finds that "music you don't have to watch" is becoming a record industry rarity. (NKA)

Provides photocopy-ready lesson aids on story ideas, interviewing, inverted pyramid writing style, newswriting, sports/scavenger hunt, finding feature material, identifying feature leads, feature lead selection, evaluating feature leads, compiling survey material, cutlines, headlines, paste-up rules, advertising, final semester project, newspaper…

The increased enrollment in journalism is from students interested in advertising, public relations, and the new programs being offered under the rubric of "communications." More jobs appear to be available in those fields and students perceive salaries in those fields to be greater than those in print journalism. (MLW)

Examines methods Japanese manufacturers have used to adapt their business communications to an American context. (RAE)

Discusses advantages of camp fairs in establishing contact with new campers and their families. Suggests eight techniques to help camp directors successfully represent their camps. Lists 25 camping fairs held January-March 1987 with date, sponsor, location, and contact. (LFL)

Examines data drawn from a study of advertising education and concludes that its center is now in the southern United States. Contains a table of data relating the number of bachelor's degrees with an advertising major or emphasis by region and by state in selected years. (FL)

Reports the results of a survey of Fortune 500 companies regarding the position of communications manager. Profiles the responsibilities, typical salary, and usefulness of the position as perceived by respondents. (MS)

Techniques for developing a faculty recruitment and selection procedure, including establishing congruent goals, preparing the committee for screening and interviewing, and conducting the search, and for building collegiality within the committee are outlined. (MSE)

Discusses the cultural, technological, and regulatory changes likely to affect the advertising industry, and premises for future advertising education: (1) it will reflect existing advertising practices, and (2) it may mature, by concentrating on a deductive, principles-first approach built around a body of knowledge in advertising's enduring…

Reports on a study that tested the applicability of drive-reduction and exposure learning models for gratifications received across three sources of political information. Concludes that the exposure learning model was more efficient for both newspaper and television news. (FL)

Demonstrates that business writers rely far more heavily than expected on classical figures of speech. Uses Aristotle's "Rhetoric" to show that figures of speech offer a powerful tool for the persuasive function of modern business communication. (PD)