Presents a variety of journalism classroom techniques, including an editing scavenger hunt, a discovery method for compiling news sources, intense instruction in news technology, criteria for evaluating ad copy, a course combining print and broadcast journalism, use of the Teletext, and teaching ad forms for the new media. (HTH)

Briefly describes materials and rationale of a media law course specifically designed for students preparing for careers outside print and broadcast news. (CRH)

Describes an attempt to deal with student-teacher interaction problems and shows how other types of interactions were maximized in a televised advertising course. (HOD)

Although propaganda appears to be universal, its language may not be, reflecting instead the particular cultural context in which it emerges and is used. To understand the various styles of propaganda is to better understand their cultural functions. (MSE)

This document examines an innovative marketing strategy developed by South Texas Community College (STCC) to promote its technical programs. In 2000, STCC organized the "Business Conference Institute" to develop 1-day conferences with the Division of Business, Math & Sciences (DBMS). The creation of this Institute linked the College with the local…

The 16 papers in the second part of the Addenda to this proceedings are: (1) "Catching a Glimpse of Hegemony: The Covers of 'Life' Magazine during the Gulf War" (Brian B. Feeney); (2) "'Cohen v. San Bernardino Valley College': Employee Speech or Academic Freedom" (Nancy Whitmore); (3) "'New York Times'' Use of Symbolism in…

In September 2000, the Federal Trade Commission issued a report on marketing violent entertainment to children. The Commission found that all three segments of the entertainment industry intentionally promoted products to children that warranted parental cautions. This report provides a look at the advertising practices to see if the industries…

The participant's manual contains training materials for a national conference on cultivating media relations in agencies concerned with independent living for people with disabilities. Preliminary materials include the conference agenda, background information about the trainers, organizational information on Independent Living Research…

Written to appeal to a general audience that wants to think more deeply about the nature of the media, their messages, and their effects on both individuals and society, this book serves as a broad introduction to the thinking that ties educators together in the common goal of educating a media literate generation. It is written from a critical…

This paper examines the arguments for and against inclusion of advertising art in art education programs, and presents a case for the educational benefits of critically examining advertising art based on museum masterpieces. A search for examples of fine art masterpieces used in advertising art examined which masterpieces are commonly used in…

The media play an increasingly strong role in transmitting values; behaviors; social norms; attitudes; and knowledge to youth and adults. Media literacy involves the ability to ask questions about what is watched, heard, or read. It involves learning what to look for, what to ask, and how to question these many influences. Media literacy also…

This collection of papers presents a picture of economic principles at work in the dynamic world of big-time sports. Papers were given at the 35th Annual Lecture-Seminar Series presented by the Department of Economics at Western Michigan University during the 1998-99 school year. After an "Introduction" (William S. Kern), the six papers…

A national survey of educators in advertising creative classes asked about teaching challenges as well as the same open-ended questions asked of Creative Directors in the Kendrick, Slayden, and Broyles (1996) study. Results showed some differences but more striking similarities. Both professors and professionals agree on the importance of…

Schools have become integral to the marketing plans of a vast array of corporations as commercial interests--through advertising, sponsorship of curriculum and programs, marketing of consumer products, for-profit privatization, and fundraising tied to commercial entities--continue to influence public education. The trend persists despite growing…

Article considered the marketing concept approach to advertising education and how it developed each student's own interests and abilities. (Author/RK)