The Chevron F-310 advertising program is studied as an example of large companies' use of environmental and conservation themes for attracting customers. The effects of such advertising on the society are discussed. (JP)

Discusses advertising as a career, including discussions of the following topics: What is advertising good for? How many persons are employed in advertising? How can one qualify for a job in advertising? How and why should blacks seek careers in advertising? Sources of information on advertising. (JM)

Considers the influence advertising techniques have on school children and the need for their families and schools to enlighten them about such influence. (RK)

Describes an attempt to supplement an advertising curriculum with two marketing and media software suppliers. (HOD)

Compares the importance of role taking and the logical operations stage of child development in predicting children's understanding of the purpose of television advertising. Research on children's comprehension of television commercials is briefly reviewed and the subjects of the study, as well as the study methodology, are described. (Author/JL)

The author questions whether advertising and search committees--the new faculty hiring methods brought about by affirmative action--are really more than just window dressing to avoid trouble with the federal government while hiring still occurs very much as in the past. (Author/SJL)

The dissemination activities through which college admissions officers heard about Project CHOICE, a three-year project to help colleges improve the information they provided to prospective students, were investigated. The study involved determining how well various dissemination methods (newsletter, journal articles, conference presentations,…

Surveyed the opinions of (N=3,100) 7th- to 12th-grade students regarding the perceived effectiveness of both pro-smoking and anti-smoking messages. Results indicated that most teenagers were exposed to anti-smoking information and materials in schools. Statistically significant differences existed between smokers and nonsmokers in their…

Analyzes the language of advertising and the expressive devices it uses to capture the attention of the consumer and arouse his/her interest. Condemns the artificiality of this language and the social values it reflects, quoting profusely from the works of Herman Glaser and other contemporary authors. (MES)

Investigated patterns and possible explanations for the popularity of prerecorded self-help counseling tapes. Results suggested that patterns of requests may be influenced by patterns of advertising, including format, and order of topic presentation. Urges caution in interpreting tape-request patterns. (RC)

Reports that the advent of television in South Africa has brought about some marked changes in newspaper readership patterns, for the most part accelerating trends that had begun before it started. Notes that the single most significant trend is toward an ever-increasing Black readership. (GT)

Describes three class activities that help students analyze the mass media messages of political candidates and that give students insights into language manipulation techniques. (RL)

Warns teachers to be cautious in accepting the free and inexpensive instructional materials offered by business, utilities, and trade associations because these materials may contain subtle industry propaganda. Describes how industry promotes such materials and suggests guidelines for reviewing them and for counteracting biased presentations. (SJL)

The author demonstrates the utility of marketing concepts and techniques as a total strategy designed to overcome resistance to participation and to involve the hard-to-reach adult in continuing education. (SK)