Eight brief research reports concerning a newspaper's conversion to VDTs, media evaluation by police chiefs, defending and indemnifying reporters in tort actions, newsmagazine coverage of the Supreme Court, pricing of advertising in weekly newspapers, the importance of writing, "yeasaying" in readership surveys, and public service utilization by…

A study of collegiate advertising curricula indicates that college advertising programs should place more emphasis on retail advertising. (RL)

Outlines the concentration of control of the news media, particularly newspapers in the United States. Discusses the influence of the constituencies of daily newspapers (the reader, the advertiser, and the stock market) in terms of their control of public information. (JMF)

Deals with three types of ethical problems encountered by journalists, including high school journalists: conflict of interest, deciding limitations on subject matter, and handling advertising. (GT)

Data collected from a survey of 80 Black and 80 White respondents suggest that Blacks consider television the most credible advertising medium while Whites consider magazines most credible. (GT)

Advertisements for used cars can be an aid in teaching adolescents with mild disabilities reading, writing, vocabulary, and study skills. A lesson is presented that teaches students how to interpret the abbreviations and vocabulary associated with used car advertisements, to develop car ads, and to role play the appropriate way of responding to an…

Identifies entry-level employment trends in technology, interpersonal, and basic communication job skills over time using classified newspaper advertisements from standard metropolitan statistical areas in the United States. These skills were selected from a set of workplace know-hows listed in two editions of a U.S. Department of Labor report,…

Explores how discrimination based on differences in skin complexion and physical characteristics among African Americans is conveyed by the mass media. Shows that blacks in advertisements have lighter complexions and more caucasian features than those in editorial photographs, and that the females have lighter complexions than their male…

Compares two advertising assignments to demonstrate how different approaches to audience radically affect students' critical understanding of popular media texts. Argues that "audience" needs to be present in writing assignments as a cultural experience rather than a merely static rhetorical category. (TB)

Presents an art lesson that introduced students to graphic art as a career path. Explains that the students met a graphic artist and created a logo for a pretend client. Explains that the students researched logos. (CMK)

Considers how, for many years now, courses in public relations, advertising, and communication management at universities throughout Europe have been attracting more students than ever. Notes a survey among Dutch companies found that communications activities in the Netherlands are indeed coordinated in a single department that generally has a…

Describes a reflective practice case study which involved creating and delivering a unit integrating drama, media literacy, and media production with a focus on advertising for a group of students at an alternative inner-city high school. Proposes this strategy may assist others in studies and teaching practice. (PM)

Sociolinguistic analysis of English borrowings in Japanese television and print advertising supported hypotheses that the primary reason for loanword use was to make the product seem more modern and sophisticated and that there was a relationship between loan functions and such audience characteristics as gender, age, occupation, and background.…

Suggests a variety of class activities analyzing the language used in French-language advertisements. (MSE)

Discusses strategies intended to balance the effects of underenrollment in day care centers. Strategies for staff, advertising, and promotion are detailed. (RJC)