Refutes the arguments of Peter Hanauer and Michael Pertschuk for a ban on tobacco advertising in "Tobacco Advertising and the First Amendment." Argues that their claims are based on false reasoning and a misunderstanding of Supreme Court rulings relating to commercial advertising. (LS)

Reports a survey of 163 advertising graduates of a large university. Finds that women in advertising earn significantly less than males. Recommends addressing the issue of salary discrimination in research, teaching, and career advising. (SR)

Arizona's Future for Child Nutrition organization hired a professional public relations and advertising agency to increase student participation in school lunches. After, the opinions and needs of students were researched, and the agency launched a campaign that featured radio advertising, television and radio talk shows, and press coverage, with…

Discusses the identity-forming power of translation in advertising copy. In the marketing of goods and services across cultural boundaries, an understanding of culture and semiotics that goes well beyond both language and design is involved. Translators must understand marketing, the legal jurisdictions of their market, how cultural differences…

Reviews recent research on the use of language in the mass media, focusing on the work of Teun van Dijk, A. Bell, Roger Fowler, and Norman Fairclough, as well as research on broadcast interviews, talk shows, and advertising. An annotated bibliography discusses 16 important works in the field. (58 references) (MDM)

Compares the perspectives of more experienced art directors and copywriters to those of newer ones, on such topics as the skills educators should incorporate in advertising courses, electives that benefit aspiring "creatives," and techniques creatives used to secure their jobs. (SR)

Advertisers spend billions to market so-called educational products, services, and viewpoints to vulnerable young consumers. Budget constraints are forcing educators to accept ads and promotional materials. Several education and consumer-interest groups are developing guidelines for using commercial materials in schools. Consumers Union developed…

Finds that continuing demographic shifts in college students (toward more nontraditional students) will prompt administrators to be increasingly concerned with identifying, recruiting, and retaining more women and minority faculty. Concludes that even in recent years, there has been an inclination to hire more minority and female faculty members,…

Analyzes the differences in production and comprehension of sexist stereotypes used in TV commercials. Compares metaphor choice and figures of speech and some syntactic markers and impact of such language on male and female viewers. (LET)

Presents a lesson plan to help students understand that political advertisements often mislead, lie, or appeal to emotion. Suggests that the lesson will enable students to examine political advertisements analytically. Includes a worksheet to be used by students to analyze individual political advertisements. (DK)

Presents a multipart exercise developed to facilitate a semiotic approach for teachers of journalism courses concerned with feature writing and photography, in advertising copywriting classes, and for public relations projects involved with image development. Notes that the lessons for each sequence are based upon a process of discovery through a…

Discusses the popularity of smoking in the twentieth-century United States and the government's attempts to educate the public to the health risks of tobacco. Examines the surgeon general's reports, the tobacco lobby's response, and the use of mass media advertising by both. Suggests that the United States needs to rethink the nature of behavioral…

Ascertained seven- and eight-year-olds' understanding of advertising, the role of the buyer and seller, and the role of real estate agents. Interviewed an experimental group of students who had been exposed, and a control group of students who had not been exposed, to classroom presentations concerning these topics. (MDM)

Reports on a survey which quantifies the entry-level market in top advertising agencies. Discusses employment projections, entry-level job distribution, source of entry-level employment, college degree of entry-level employees, academic major of entry-level employees, and entry-level assignments by major. Concludes that an advertising major is far…

Discusses the gradual rise of free print media, Western-style advertising and marketing, and limited public relations in Hungary in its first four years of democracy (1990-94). Notes how Hungary's first democratically elected government failed to understand the public relations implications of a free press, made one public relations mistake after…