Research on patterns in advertising academic administrative positions suggests that an applicant can often judge what a college is looking for by close scrutiny of its advertisement. The publications that carry the ad, their distribution, the ad's frequency, stated preference in academic background, and wording are clues. (MSE)

A survey of 76 college professors of advertising investigated the extent of their use of experiential learning in courses. Respondents were in journalism/communication, management/business, or combined departments. Results document widespread use of experiential learning techniques and also indicate opportunities for expansion. (Author/MSE)

Argues for the importance of weaving disability issues into all the courses in a journalism curriculum. Discusses ways to do so in classes on the news editorial, on public relations and advertising, and on mass media history, policy, and ethics. (SR)

Describes a focus group exercise used with advertising creative- and strategy-development students that was designed to cultivate awareness of the ethnic consumers' purchase-decision process. Offers an overview of the project's stages, describes the assignment, and notes that members of the original-product focus group also reviewed students'…

Finds that a majority of advertising and public-relations interns found their internships successful. Indicates that successful internships depend on predictors given the least attention by school programs: quality of supervision was the most important single predictor variable, followed in importance by organizational practices/policies, positive…

Presents an annotated bibliography of recent ERIC documents that provide insight into the public perception of community colleges, the potential influence of the media on public opinion regarding community colleges, institutional relations with the media, and the role that Web pages play in strategic marketing. (VWC)

Many school districts are becoming aggressively entrepreneurial in their efforts to raise money. One district serves as the Internet service provider for their area, another rents buses and drivers to community groups. A sidebar describes a controversial deal between Coca-Cola and the Colorado Springs School District. (MLF)

Invaded by candy manufacturers, sneaker companies, and fast food chains, schools increasingly promote a commercial culture. As commercial culture replaces public culture, the language of the market substitutes for the language of democracy. Educators, families, and communities must reinvigorate the language, social relations, and politics of…

Describes a 1994 survey examining the role, costs, revenue, and policies related to advertising in community college newspapers, which replicated a similar 1990 survey. Discusses school demographics, newspaper characteristics, page formats, advertising rates, inserts and standard advertising units, management, revenue, and advertising acceptance…

Examines marketing literature for profit-oriented organizations and discusses how those principles can be applied to public library services for children. Topics addressed include children as a source of revenue; market research; product development; promotion; retailing; and implications for public libraries, including population trends and…

Applies cognitive heuristics theory to the study of gender role stereotyping--75 high schoolers viewed magazine advertisements with stereotypical female images, while 50 others viewed nonstereotypical images; groups then responded to statements about women in a "neutral" photograph. Finds differences in gender role expectations for 6 of…

Suggests that students need to learn to "read" the cultural texts surrounding them. Argues that there is great need for including analyses of popular culture in the college curriculum. Presents a unit to help students gain a greater appreciation for the influence that advertising has upon them and the subtlety with which it manipulates people,…

Suggests that educators need to let students know that sometimes messages are sent in the hopes of confusing or misleading readers or listeners. Notes that people sending such messages include politicians, marketers, educators, parents, entertainers, medical personnel, and in fact, anybody and everybody. Considers how modern media makes it easier…

In recent years, some educators have witnessed a decline in the attention span and work ethic of their students. Students have become passive participants in their education. What has caused this shift away from engagement? One thought is that the passivity is a symptom of the programming directed at youth. The multi-media barrage of fast-paced…

Environmental print activities provide students' families with an integrative way to encourage reading. While in the grocery store recently, the author watched two young girls begging their mother to stop as they pointed to their "favorite" snack on the shelf. They were about five years old and probably couldn?t read yet, but they knew exactly…