One of the most perplexing realities concerning the attitudes of American citizens toward the proper or desired role of government in society has been an almost schizophrenic mindset for demanding less government, at least in the abstract, while at the same time asking more of that same government in the particular. If, for example, one asks the…

The problems associated with the use of alcohol, tobacco, and other drugs (ATOD) extract a significant health, social, and economic toll on American society. While the field of substance abuse prevention has made great strides during the past decade, two major challenges remain. First, the field has been disorganized and fragmented with respect to…

The author uses the example of a text a student was not allowed to display on his course Web site to explore how and why institutional ideologies particular to the historical development of composition and creative writing--especially when viewed in conjunction with current copyright law--render students' multimedia compositions illegitimate. He…

The higher education pay and prices index (HEPPI) measures the general price level facing higher education institutions in the UK. It was produced at six-monthly intervals since it was started in 1956 but from the July 2006 edition it has been published annually, reflecting the fact that we are in a period of (relatively) low inflation in the UK…

Classrooms are filled with students with confident and vibrant voices, and most educators encourage them to use these voices in their writing. Many of the strategies of the process-centered classroom (peer editing, conferences, workshops, in-house publishing) also encourage students to write in real voices to real readers; however, there is still…

Television commercials and print ads have proven to be an effective means of introducing composition students to strategies for analysis and writing. They rely heavily on the eye to interpret images quickly according to fairly reliable habits. They are naturally occurring forms of argument and students have substantial intuitive competence with…

Research shows a clear link between drug and alcohol use and crime and violence. This report describes progress made in 1993 as a result of New York State's anti-drug abuse agenda and priorities for 1994. Efforts exist in three complementary areas: prevention (preventing people from being involved in substance abuse); treatment (treating those who…

If those teaching advertising courses with significant ethics components are concerned about having a genuine--as opposed to cosmetic--impact on how their students translate what is taught in the classroom to the "real world," they must focus on the idea of "oughtness." The question is: what can instructors in advertising…

An underinvestigated aspect of advertising education is the consideration of methods by which groups effectively solve creative problems. Brainstorming has been popularly used by teams in classes to generate ideas; yet, little research exists that compares small group structures for creative problem solving. Bridging this gap, a study compared…

This booklet presents 10 activities that deal with nonverbal communication. Activities in the booklet involve nonverbal messages present in the style of lettering, design, and color in advertisements; comic strips; facial expressions; body movement; idioms (such as "to be all eyes"); personal space; handshakes; clothing; and nonverbal…

Recent attention to gender equity in computer environments, as well as in print-based and televised advertising for technological products, suggests that gender bias in the computer environment continues. This study examined gender messages within World Wide Web advertisements, specifically the type and number of visual images used in Web banner…

This study examined the nature of adolescents' responses to ads and stories containing different degrees of stereotypical portrayal of females. Subjects were 115 students in grades 8 and 11 enrolled in English classes in two middle-class suburban school districts. The materials used consisted of four ads and two stories portraying females,…

The "Pashto Reader Originals" is one component of the "Pashto Reader," a set of materials designed to enable the student of Pashto to read modern written Pashto. These originals are computer scans of most of the passages in the Pashto Reader, authentic written Pashto passages. They are presented in their original published or…

The passages in transcription comprise one component of the "Pashto Reader" materials. They accompany "Pashto Reader," which is the basic text, and the "Pashto Reader Originals," the passages in their original published forms. They are passages in Pashto presented in broad phonetic transcription, for use by linguists…

A study evaluated the impact of microcomputers and software in advertising media courses by surveying media planning instructors in 71 (out of 111) colleges and universities. The survey asked instructors to evaluate textbooks, workbooks, and computer software; to assess the impact of software on the media course; and to compare software users with…