A study examined the images of the 1980 presidential election primaries as expressed by televised political spot advertisements. Systematic coding of image content was completed for all 30- and 60-second commercials during the primary campaign. An advertisement's image score was defined as the number of positive evaluations of words and phrases…

To answer the question of whether today's ads are culturally faithful in the depiction and portrayal of women, a study compared the findings of two 1970s studies of advertisements in four national magazines--"Ms.,""Playboy,""Time," and "Newsweek" as well as a film reflecting the findings--with a replication…

Prior research has suggested that solutions to teacher labor market problems must take into account the importance of local context and indigenous labor market forces. With this in mind, three rural school systems in north Louisiana collaborated with the Louisiana Center for Rural or Small Schools (LaCROSS) to develop teacher recruitment…

Addressing the needs of students who choose careers in business, this annotated bibliography contains 30 references of articles and papers in the ERIC database dealing with ethics in business. Sources cited in the first section, "Business Instruction," deal with teaching ethics in business communication, business literature, and other areas of the…

This booklet contains the proceedings of a conference that focused on the psychological and fiscal impact of the electronic media in the 1984 election campaign. Comments are made by Robert Teeter, the principal pollster for the national Republican party, and Peter Hart, the principal pollster for the national Democratic party. Both describe their…

This workbook was prepared for those interested in starting their own business, as well as business owners with many years experience who have never developed an organized promotional program. Introductory sections explain how to use the workbook and stress the need for promotion. The next sections outline the steps and ask users to respond to…

Since the population of 17-to-21-year-old males, the traditional source for military recruitment, will decline sharply during the 1980s, consideration is being given to recruiting males aged 23-29. A national survey was conducted to assess the interest of 23-to-29-year-old men in joining the military under present conditions and with monetary…

Advertising research has indicated that a high degree of sexism toward women occurs in magazine and television advertising. However, the design of such marketing studies is different from the designs typically used in most psychological research. An experimental approach was used for a study in which 137 college students rated 10 control and 10…

The first section of this monograph on community newspapers describes the patterns and trends of "grassroots journalism" in the Cleveland, Ohio, area. Based on interviews with 37 newspaper editors, the following topics are covered: origins and history, goals, organization and structure, method of production, advertising, content,…

A longitudinal study examined both the short term and the long term effects of television advertising on the development of adolescents' consumption-related orientations. Questionnaires were administered to 556 adolescents in a number of schools in a southern state; a second wave of questionnaires was administered to a subsample of 230 of these…

A study investigated the effects of local (momentary) and global (whole program) involvement in program context and the effects of message complexity on the retention of television commercials. Sixteen commercials, categorized as simple video/simple audio through complex video/complex audio were edited into two globally high- and two globally…

From 1950 to 1970, daily newspaper household penetration (DNHP) levels dropped from 1.24 to 0.99 in the United States. This paper describes some of the variables involved in this decline and outlines a market-by-market statistical analysis of the relationship between the penetration levels of daily newspapers and other forms of mass media. From…

This bibliography lists and describes published and unpublished material relating to mass communications in Hong Kong and Macao, from 1945 to 1973. Most of the items listed are written in Chinese; a limited number are in English. Part one, which deals with Hong Kong, lists 115 items divided into 18 sections: bibliography and reference material;…

This bibliography lists and describes published and unpublished material written in English that relates to mass communications in India, from 1945 to 1973. The items are grouped into 21 sections: bibliography and reference material; communication theory and research methods; communication (general); media development and characteristics;…

Using English airline advertisements, the article shows how, at Secondary Grade 2, such material can be used to encourage active communication by the students. Advertising material is found more productive than traditional text analysis. (Text is in German.) (IFS/WGA)