Designed for writers of nonfiction, this publication provides practical suggestions for writing books and getting them published. The 25 chapters discuss the following topics: planning for book publication, keeping track of money and facts, getting started writing, rewriting, writing reviews of other books, typing and labeling the manuscript,…

Some 25-1/2 hours of Boston commercial television for children were monitored on a Saturday and Sunday in April 1975. The monitoring covered three network affiliated stations and two independent UHF stations. Monitoring, coding, and editing provided much statistical data, which was analyzed to yield findings in the areas of distribution of…

This advertising kit was developed by Procter and Gamble in response to requests from teachers and consumer educators who asked for materials from business about business. The kit is not intended to cover the entire field of advertising. Rather, it centers on advertising as it is known and practiced by Procter and Gamble. The purpose of the kit is…

This document includes findings on yearbook contracts and specifications, the cost of advertising, some of the concerns of the newspaper, the quality of printing, and an analysis of yearbook leads. The chapters in this booklet include "Financing the Yearbook,""Yearbook Contracts and Specifications,""Freedom of Communications in Senior High…

This series of magazine articles stresses ways in which educational institutions can use direct mail advertising to promote lectures, concerts, and other programs to off-campus audiences. The application of direct mail principles to selling education is suggested, and the advantages and disadvantages of direct mailings by colleges and universities…

The creative, purposeful departures from standard English used by advertisers are a worthwhile object of study in English classes. (JH)

Lists and annotates more than 200 articles on mass communication, grouped according to topic. Topics include advertising, broadcasting, courts and law, criticism and defense of media, journalism education, history and biography, foreign countries, public relations, and technology. (GW)

Traces the historical background of such areas as journalism education, debate about ethics in journalism and advertising, and the development of professional standards for journalists; calls on the academic community to focus on problems of community and to develop new value-centered communication theories. (GT)

Illustrates that guidance counselors from grade schools have negative attitudes about the advertising practices aimed at children. Presents additional evidence that guidance counselors are unaware of the changes being made in advertising aimed at children, such as limiting commercial time during children's television shows. (RL)

Lists and annotates nearly 200 articles on mass communication, grouped according to topic. Topics include advertising, audience and communicator analysis, broadcasting, courts and law, criticism and defense of media, journalism education, government and media, history and biography, foreign countries, management, public relations, and women and…

Lists and annotates articles dealing with such topics as advertising, audience analysis, broadcasting, criticism and defense of media, editorial policy and methods, journalism history, journalism education, magazines, media management, and press law. (GW)

Examines the role of reference groups and promotional appeals in satisfying consumer motivations. Emphasizes three motivational reference group functions: informational, utilitarian, and value-expressive. (RL)

Heightens student awareness of ethical considerations inherent in advertising procedures, enabling students to articulate a position on an advertising issue without undue bias. (RL)

The ways in which community colleges can increase their tax dollars with high-focus, low-profile campaigns are outlined. The experiences of St. Louis Community College, Tarrant County Junior College, and Northwestern Michigan College are described. (MLW)

Teachers can further Spanish language students' appreciation of the language's variety and richness through consideration of the use of puns in contemporary Spanish advertising. The puns are useful in introducing and reinforcing grammatical points and for providing culturally relevant and interesting material to students. (CB)