Discusses how marketers are targeting children as a consumer segment. Highlights include advertising budgets and media, how children spend their money, the more influential role of the child in the family, in-school marketing, controversial advertising on Channel One, marketing on the Internet, and parental control. (AEF)

Presents a hands-on activity, adaptable to various grade levels, to reinforce the mathematical concept of rounding by utilizing grocery store advertisements to demonstrate the concept in a real life setting. Describes the activity on a step-by-step basis and includes suggestions for additional grocery store games. (SD)

The phrase "school/business relationship" is misleading, since such "partnerships" encompass everything from genuine altruism to cynical exploitation of the "youth market." Corporate infiltration could signal privatization of public education, despite conspicuous failures like Education Alternatives, Inc. Instead of…

Ingredients for a successful alumni association membership campaign are outlined, including clear objectives for the campaign; support of staff, board, and administration; careful timing; focus on college events; strategically targeted mailing audience; appropriate type of mailing; unique message; attention-getting format; follow-up; and use of…

Describes an exercise that is centered upon an article by Simon Davis that focused on examining personal advertisements in "The Vancouver Sun" newspaper during the 1980s. States that students analyze this article, replicate his analysis, pursue their own questions, and learn about qualitative analysis software. Discusses the benefits of the…

Surveys of adolescents examined the link between sports promotion and advertising of alcohol and tobacco and teen smoking and drinking behaviors. Data analysis found an association between exposure to sporting events and cigarette use and beer consumption. Watching stock car racing was related to cigarette use; football and basketball to beer use.…

Finds that female adolescents responded less positively than males to beer advertisements and to sports content of advertising, and more positively to nonbeer advertisement. Shows also that positive responses to beer ads predicted alcohol use among female and male adolescents. Finds no differences in response patterns to ads due to Latino…

Presents a study completed in Quito, Ecuador that investigates the attitudinal perceptions toward English in advertising in the Ecuadorian commercial context. Findings are the result of four data collection procedures; a questionnaire administered to advertising experts, an analysis of business names in ten shopping centers, an analysis of…

Describes PACE (Portfolio, Assignments, Content, and Evaluation), an advertising curriculum model in which students work on real advertising campaigns. Explains that students form account groups which locate products needing promotional assistance. Identifies the goals of the curriculum to be competent writing and practical understanding of…

Analyzes advertisements as vision, myth, and mirror. Provides an interpretive technique that can be used as a curriculum for studying issues advertisements. Offers eight advertisements as examples and provides an analysis and critique of each. (MVL)

Argues that people are affected by the pervasive images of advertisers who use signs to imbue products with specific realities. Examines how people use this information about various consumer products in making judgments of other people. (MS)

Consists of ideas from seven teachers about how to use computers in education. Topics covered include (1) using desktop publishing to create advertisements, (2) submitting articles to journals in machine-readable format, and (3) using telecommunications to search for resources from the office. (CH)

Suggests techniques from Peter Elbow's book, "Writing with Power," for an advertising copywriting class. Describes in detail an eight-step procedure: warm-up, loop writing, sharing, revision, sharing, revision, editing group sharing, and revision. (MS)

The increase in promotional activities for Australian universities is viewed as evidence of the role of market forces and competition for students, conferences, endowments, and research funding. Advertising, particularly that directed at prospective students, is seen as reflecting divisions emerging in the Australian system of higher education.…

Describes how one English teacher used advertising to enhance literature instruction in the classroom. Focuses on the actual methods used in an eighth-grade English class, including analysis of commercials and research on ad agencies. (HB)