Strips away advertising hyperbole to explain multimedia CD-ROM technology and its place in today's classrooms. Only the newest computers are adequate for multimedia CD-ROM; only 10% of all computers in schools have CD-ROM drives attached. CD-ROM drives' performance varies, installation hassles abound, and the "edutainment" market directs…

Examines what happened to a little-known black newspaper, the "Provincial Freeman," which was published between 1853 and 1860 in what is now Canada's Ontario Province. Describes an uphill battle waged by editors and publishers to build a subscription base, solicit donations, recruit advertisers, and receive payment for their product. (TB)

Analyzed 112 advertisements in 4 Japanese magazines targeted at young men and 111 advertisements in 4 magazines targeted at young women. Results found that visual intimacy occurred in advertising substantially more often in young women's magazines than in young men's magazines, and that product-alone advertisements were targeted to young men more…

Examines the attitude among 161 Black teenagers toward athletic shoe television advertisements featuring Black athletes, the perceived influence of such ads on the perception of the product and on the purchase intent, and any parent-child purchasing conflict. Findings show the ads had influence in the purchase decision and that parent-child…

Educators of the gifted are urged to use effective media strategies to promote gifted programs, including cultivating contacts with media personnel; targeting newsworthy content; selecting an appealing format for content; enhancing program image through use of the Driver Rider Matrix; writing effective news releases and features; making radio and…

Printed advertisements from magazines and billboards, stored on slides, are recommended as fertile sources of cultural information for French language instruction. They create a simultaneous visual impact on all students, are easily stored and used, can be kept current, and promote communicative activities in the classroom. (11 references) (MSE)

Issues confronting sport marketers as U.S. demographics change include more older people, ethnic groups, working women, and minorities; television hours watched; and changes in family makeup. As the changes affect marketing, sport marketing will have to become more efficient in defining and reaching different markets. (SM)

Presents U.S. broadcasting history as the interplay between powerful commercial forces and a broadcast reform movement that opposed commercial control of the industry. Suggests that broadcast reformers developed traditions of media criticism that are useful today. Describes the lack of debate preceding the Communications Act of 1934 as a weak spot…

A school-business partnership in Rock Hill, South Carolina, resulted in fifth grade gifted students designing all the advertisements for local businesses in a special edition of the newspaper. Six lessons on advertising are summarized. (DB)

Parents who are concerned that their children are listening to advertising messages, participating in marketing programs, or being taught with materials from a corporation must discuss their concerns with the PTA and the school principal. The article offers 10 issues to address during the discussion. (SM)

Presents a seven-step do-it-yourself guide for high school journalism teachers and publication advisers on how to become knowledgeable about the field of advertising through selected readings. (SR)

Asserts that bringing politics into the classroom can help students to become critical thinkers and effective communicators. Argues that, as students begin to desire and even create their own Camelots by improving themselves and then their governments, they learn what the world needs teaching. Describes the process used to bring politics into the…

Examines the main arguments for using ads in the English-as-a-Foreign-Language classroom. With reference to recent research, focuses on some of the appealing uses of language, visual elements, and culture in advertising, and on how language teachers could exploit them in their classes. (Author/VWL)

Discusses corporate sponsorship/advertising in the public school system as a means of funding educational programs and student sporting events. Opposition to this approach is highlighted, raising the issue of ethics and adult judgments about the proper way to relate to children.(GR)

Reviews literature that explores the changing role of institutional research in community colleges and its increasing involvement in marketing and institutional advancement activities in two-year colleges. Describes ongoing efforts at a community college in Chicago to identify media resources used most frequently by students, and discusses how the…