Contributes to scholarship on advertising and cross-cultural studies by exploring cultural factors affecting customer confidence in advertising. Uses a sample of 16 European nations to test G. Hofstede's theory of cross-national values. Finds that Hofstede's dimensions of uncertainty avoidance, masculinity, and individualism are important…

Examines advertisements directed at instructors in higher education. Reveals six assumptions about education and technology: educational technology is the agent of learning; education is a function of production values; traditional educational methods are obsolete; geography is the major impediment to education; confusion of language and reality;…

Ten ways to improve college annual fund letter campaigns include integration into a comprehensive communication plan, building long-term donor relationships, framing the case in donors' terms, creating an inviting envelope, getting names and honorifics correct, readability, providing supporting material that involves the potential donor, making a…

Discusses educational computer advertising developed by information and communications technology (ICT) firms in the United Kingdom, arguing that such advertisements present a disempowering view of teachers, which may well impact teacher use of instructional technology. The paper highlights four dominant themes: ICT as problematic and problem…

Discusses the issue of how and why classroom teachers should develop strategies for questioning the media's tendency to portray globalization in neutral, unproblematic terms. Focuses on two terms, cultural homogenization and Eurocentrism, and describes classroom activities explaining both terms to help students see the effects of globalization.…

Explores using videos to teach mass media and society from a critical sociological perspective. Discusses the content of the course from focusing on analysis of corporate capitalism and media producers to analyzing popular media texts on gender, race, the working class, and sexuality. Addresses the evaluation of the course. (CMK)

ZApME! Corporation provides computer labs and Internet access to K-12 schools in return for advertising or promotional access to students and their families. The free software and hardware may not be appropriate for realizing a school's instructional goals. Educational plans should not be shaped by corporations' business objectives. (Contains 25…

This article argues that administrators normally do a serious wrong when they contract with companies that market to children within schools. This is because in doing so, they violate the anti-commercial principle, which, in turn, is justified by the obligation schools have to facilitate the autonomy of their students. The author focuses…

Campaigns to prevent adolescent smoking increasingly depict the tobacco industry as deceitful and exploitative. This study was undertaken to determine how adolescents' expectations about the trustworthiness of companies, in general, influence the pathway through which anti-tobacco industry campaigns prevent smoking. Structural equation modeling…

This paper considers the place of education within our "consumers' society", beginning with Hannah Arendt's account of the rise of consumerism to a position of political dominance and the resulting eclipse of public life. Connections are then made between Arendt's account of this rise and Jean Baudrillard's account of the postmodern proliferation…

Radio stations have used jingles for environmental education and communication in Nigeria for decades though not much has been done to study the impact of such use--which is the purpose of this article. Through 12 focus group discussions (FGDs) in six local government areas of Oyo state, Nigeria, interviews with the program directors of two radio…

This paper describes the contribution the analysis of visual design can make to a critical reading of educational texts. Drawing on recent work on visual design, the paper analyses the composition of a newspaper advertisement seeking responses to an educational report. It illustrates the way elements of composition work to present a particular…

Automated persuasion is the Holy Grail of quantitatively biased data base designers. However, data base histories are, at best, probabilistic estimates of customer behavior and do not make use of more sophisticated qualitative motivational profiling tools. While usually absent from web designer thinking, qualitative motivational profiling can be…

Children from the 145-student Ets Chiyim School in Montgomery Village, Md., were not visiting Washington's National Zoo, a 35-minute drive away. Rather, they walked through the fluorescent-lit, merchandise-laden aisles of a local Petco, a San Diego, Calif.-based pet-store chain with 690 locations nationwide. Ets Chiyim is one of a growing number…

The purpose of this grounded theory study was to examine the process by which people with Mild Traumatic Brain Injury (MTBI) access information on the web. Recent estimates include amateur sports and recreation injuries, non-hospital clinics and treatment facilities, private and public emergency department visits and admissions, providing…