This report examines a growing submarket, the children's video marketplace, which comprises broadcast, cable, and video programming for children 2 to 11 years old. A description of the tremendous growth in the availability and distribution of children's programming is presented, the economics of the children's video marketplace are briefly…

Appointed chairman of the Federal Communications Commission (FCC) by President Kennedy in 1960, Newton Minow disturbed the traditionally comfortable relationship between the commission and the broadcast industry. In his first major speech, he outraged industry officials by attacking television programming as "a vast wasteland" and…

This report of the second hearing on the Smoking Prevention Education Act focuses on advertising practices of the tobacco industry; the first hearing dealt with health related issues. The report includes testimony of three panels of witnesses who discussed the effectiveness of European programs in cigarette labeling and consumer education, the…

Qualitative interviews and field observation were used in a study that examined the duties, satisfaction, organizational constraints, and career pathways of advertising agency account executives. In addition, the study compared the personnel functions of two different agencies--one large and one small. Results showed that the functions of account…

In contrast with earlier findings indicating that public information campaigns produce little change in public attitudes and behaviors, current research suggests that the Advertising Council's "Take a Bite Out of Crime" campaign, initiated in 1979, has had a substantive impact on the public's response to crime prevention. Data from a…

Advertising matter, being oriented to contemporary society, is an interesting object of study. Advertising pictures throw light on the culture of the country. A contest riddle and tapes of spoken advertising are presented. Numerous examples show how a teaching method can be designed. (Text is in German.) (IFS/WGA)

This document contains teacher materials for a 4-unit, 1-year marketing education course in advertising and sales promotion offered in grades 11 and 12 in North Carolina. The preface contains a rationale for the development of the course, a course description, course objectives, a list of the instructional units of the course, and a list of the…

A study focused on how the broadcasting and advertising industries dealt publicly, through the medium of the trade journal, with political pressures shortly after the end of the Second World War. Was blacklisting and the political screening of talent acknowledged in the trade press? If so, did the publications approve or disapprove of the methods…

An exploratory study of horizontal organizational structure investigated how the tasks in a public relations department are apportioned and why the structure is as it is. J. E. Grunig and T. Hunt's taxonomy of horizontal structures, which served as the framework for the research, suggests that the following structures are typical: by public, by…

This manual presents background information and teaching activities for secondary school instruction on the relationship of sex roles and the media in American society. Section I provides background for teachers by defining basic terms, presenting a brief history of the mass media, and discussing why media are thought to play a strong role in…

This issue of a quarterly publication of the Council of Europe covers aspects of the history, technology, policies, and impact of telecommunications in Europe, with an emphasis on European television. The following articles are included: (1) "Man and the World of Telecommunications" (Piet Stoffelen); (2) "The European Communications…

In recent years, broadcast advertisers have become concerned with the tendency of video cassette recorder (VCR) owners to "zap"--fast forward delete--commercials. However, research has shown that viewers retain some recall of commercials, even with fast forward zapping, and it is to the benefit of advertisers to discover ways of…

Although recent survey findings have indicated a decrease in the percentage of teenage smokers, cigarette smoking remains the leading preventable cause of morbidity and mortality in the United States. A social learning smoking prevention intervention, consisting of four sessions which occurred at 2-week intervals, was conducted with fifth and…

Noting the lack of a dispute mechanism for determining whether an advertising practice is truly deceptive without generating the costs and negative publicity produced by traditional Federal Trade Commission (FTC) procedures, this paper proposes a model based upon early termination of the issues through jointly commissioned behavioral research. The…

This kit, designed for high school classes, considers advertising from both consumers' and manufacturers' perspectives. The role of advertising in relation to free enterprise principles is discussed in chapter 1, while chapter 2 provides a history of U.S. advertising processes and development. Chapter 3 describes advertising's role in bringing a…