To investigate the fundamental cultural values and political attitudes of communications students at the beginning of their professional education, and to compare the differing attitudes of students in advertising, print and broadcast journalism, telecommunications, and public relations, a study surveyed journalism and communications students at…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 11 titles deal with the following topics: (1) the Supreme Court and the limits of the First Amendment in "Zurcher v. Stanford Daily"; (2) the radical journalist, I. F. Stone; (3) group owned vs. independentl owned…

Designed for intermediate and junior high level students, the handbook gives 11 lessons using newspaper activities for teaching consumer education. The activities help students (1) define consumer education terms and distinguish between wants and needs; (2) define the term "caveat emptor" and understand the concept of consumer…

As a part of a larger research project intended to aid university planners, 2,027 faculty and staff at a large western university were questioned about their interest in telecommunications services. Of those surveyed, 366 faculty and 466 others--41%--returned the lengthy mail questionnaire, which included questions about computing, videotex, and…

Traditional information processing (or high-involvement) models hold that cognitive change leads to attitude change which leads to behavior change. It has been suggested, however, that in many advertising situations, cognitive change can lead directly to behavior change, and that for many products advertising is a "low involvement"…

A study tested the hypotheses that the relative amount of bad news and good news in a newspaper would have corresponding effects on perceptions of the newspaper's community of origin and of the newspaper itself. Five different versions of a realistic four-page newspaper were created, in which treatment of the news stories ranged from an…

Limitations to the goals educators set for their students originate primarily from two sources: (1) students' individual abilities and attitudes, and (2) cultural influences that contradict or countermand instruction rather than reinforce it. These contradicting cultural influences are particularly evident in reference to the skills and knowledge…

The 1983 British general election saw greater use than ever before in that country of sophisticated marketing research and techniques in the promotion of a party (the Conservatives) and a personality (Margaret Thatcher). With the help of an outside advertising agency, the Conservative Central Office had more marketing expertise than ever before,…

It might be argued that due to a lack of screening and to the large lecture format of basic courses in liberal arts, a substantial number of students currently enrolled in advertising courses beyond the principles course level do not have the necessary skills, talents, or temperaments to be successful in the field. Several techniques can be…

This examination of the reactions of women who are binge eaters to television advertising tested three hypotheses: (1) women who binge experience more negative emotional reactions to television ads, especially ads emphasizing food or weight control; (2) highly feminine women, or women with large real-ideal sex role gaps, react negatively; and (3)…

This document is intended to improve the critical viewing skills and increase the understanding and appreciation of what is viewed. Included are the chapters: (1) "Critical Thinking: The Parts of an Argument," intended to develop a process to help a person judge arguments in what is read, seen, and heard; (2) "Critical Viewing:…

This document is the text of a Congressional hearing called to examine prevention of alcohol abuse in American families. In her opening statement, Representative Lindy Boggs states that alcohol abuse is related to many problems confronting families including divorce, violence, and behavioral emotional problems and that the purpose of this hearing…

This document present witnesses' testimonies from the Congressional hearing called to examine condom advertising and Acquired Immune Deficiency Syndrome (AIDS). Opening statements are included by Congressmen Henry Waxman, William Dannemeyer, and Jim Bates. C. Everett Koop, United States Surgeon General, and Gary Noble, AIDS coordinator for the…

Court cases and legal decisions involving the student press in the late 1960s and early 1970s are brought together in this book in order to show how the law has been applied to school officials and student journalists in high school, college, and the underground. The ten chapters cover the following topics: censorship, libel, obscenity, contempt,…

The World Health Organization's final draft of the "International Code of Marketing of Breast-milk Substitutes" is presented in its entirety. Recognizing that breast-feeding is an unequalled way of providing ideal food for the healthy growth and development of infants, the Code's aim is to contribute to the safe and adequate nutrition of…