Preservice teachers must learn about the media's impact so that they can educate their future students on how to become more savvy consumers and understand the negative effects of advertising. Students in every grade level can learn not to believe everything they read and see. Because teenagers hang out at malls, malls tend to capitalize on…

The Critical and Cultural Studies Division of the proceedings contains the following 6 papers: "Examining Diversity in Cable Television: A Proposal for Linking Diversity of Content to Diversity of Ownership" (Siho Nam); "'The Agency': Naturalizing Terrorism" (Sue Lawrence); "Television News and Gender-Relevant Visual…

Noting that critics charge that news reporting focuses on the superficial, personal characteristics of candidates and ignores the issues underlying elections, this Digest examines the relationship between the political process and political communication through the media. It addresses the power of advertising, cyberspace political communication,…

The Media and Disabilities section of the Proceedings contains the following 5 papers: "Wrestling with Stereotypes: Images of the Mentally Ill in the WWF" (Marie Hardin and Brent Hardin); "Investigating Media Influence on Attitudes Toward People with Disabilities and Euthanasia" (Kimberly A. Lauffer and Sarah Bembry);…

This study examined (1) the extent to which, since 2000, states have enacted and proposed statutes and regulations to govern commercial activities in schools; (2) the extent to which districts have developed policies implementing amended provisions of the Protection of Pupil Rights Amendment (PPRA) in the No Child Left Behind Act on the use of…

Describes an elective course, Mass Media and Propaganda, in which students investigate advertising claims. (MB)

Brief research reports discuss (1) the Greek mass media, (2) media use and student knowledge of current events, (3) brand credibility in advertising, (4) the accuracy in news magazines' forecasts, (5) camera bans in court rooms, (6) education reporting in the Los Angeles "Times," and (7) loneliness, depression, and the uses of…

Analyzes the linguistic devices and styles employed in advertisement writing. Illustrates the use of rhetorical figures and gives examples of word creation, of puns based on polysemy or paronyms, of alliteration, and of rhyme. Concludes with the suggestion that advertisement texts could profitably be put to use in the classroom. (MES)

Summarizes research reports dealing with newspaper and television as news information media, media agendas, and political participation; the dimensions of advertiser credibility; the correlation between media variables and birth rate; reader comprehension of verb and subject headlines; media credibility; and New York reporters' coverage of J.…

Describes a unit on advertising used in a ninth-grade English class. The class participated in a student-run simulation of an advertising agency. Working in teams, they created, presented, and used criteria to evaluate advertisements. (AM)

The application of agency authority to advertising practices and consumer protection policy of the Katharine Gibbs School, a proprietary school, under the new Federal Trade Commission Improvement Act, is reviewed and criticized. (Available from: Fred B. Rothman & Co., 10368 W. Centennial Rd., Littleton, CO 80123, $5.00). (MSE)

This article offers a bibliography of recent inexpensive filmstrips, slide sets, and study prints that can expand students' awareness of such issues as psychic manipulation in TV commercials, the intrusion of show biz into news reporting, and the role of the advertiser in determining media content. (Editor/SJL)

Discusses use of authentic listening experiences in second language classroom so that students will become involved in listening process demanded in authentic listening situations. Gives examples of sample classroom activities. (BK)

Outlines opposing theories of the role of the commercial mass media in national economic development; reports on a survey of the attitudes of 636 adult residents of Barquisimeto, Venezuela, with respect to consumption, advertising, and national development, and shows how the results relate to the theory proposed by Daniel Lerner. (GT)

The survival of the alumni magazine in its traditional format and the ability to find money to continue publishing during inflationary times are discussed. The "voluntary subscription," direct mail campaign, and the use of advertising are described. (MLW)