A course in pharmaceutical product merchandising offered at the St. Louis College of Pharmacy incorporated as its three major components the development of a one-page print advertisement, a recorded radio commercial, and a videotape commercial series. Student evaluations were based on performance rather than effort. (MSE)

Ward Welty notes that the standard advertising course could be improved by including a unit of study in rhetoric, especially Aristotelian rhetoric. Bruce Vanden Bergh reports on research on the differences in creating advertising copy for radio versus the visual media of magazines, newspapers, and television. (RL)

Lists recommended readings in journalism, arranged according to a number of categories, including publication design and graphic arts, magazine editing, student press law, reporting, editorials, photojournalism, and yearbook publication. Includes addresses for catalogs of books on topics related to journalism. (GT)

Suggests that a child's level of understanding of advertising is a product of family group interaction concerning consumer-related skills and other social experiences that the child brings to viewing situations. (Author/RL)

Examines how, in the 1920s and 1930s, birth control advertisements (prolific and illegal) conflicted with the arguments for birth-control legalization. Applies M. Bakhtin's grotesque and classical categories and M. Douglas's pollution metaphors to analyze the language birth-control advocates used to distinguish between medical and nonmedical…

Commercialism in schools takes many forms, ranging from the overt sale of advertising space to the presence of corporate logos. There are risks to in-school commercialism that parents must understand and deal with. Includes sidebars on PTA positions and a rating scale of in-school commercialism. (SM)

Outlines a few of the thousands of Internet sites that are helpful in obtaining general business information and company-specific information, including company directories and homepages, telephone directories, Chambers of Commerce, marketing and advertising, agribusiness, government, cost of living, business schools, and nonprofit business.…

Discusses concepts underlying media literacy programs; how media literacy fits into the language arts curriculum; and the strands of a media literacy curriculum: viewing and representing. Provides models of the viewing (decoding) and representing (encoding) triangles. Includes a third-grade lesson plan developing skills in analyzing holiday season…

A variety of formats for writing news articles and announcements on a variety of common topics (current events, cultural events, sports, surveys, interviews, travelogs, and classified advertising) is presented in fill-in-the-blank form. Suggestions are offered for using these formats to teach French usage at all levels. (MSE)

Examines the relationship between linguistic plurality and the rationale of advertising decisions. The article presents a simple model of sales to different language groups as a function of the level of advertising in each language, language attitudes, incomes, and an advertising response function. The model is intended as a benchmark, and several…

Presents an art activity for fourth- and fifth-grade students in which they pretend to be advertising designers and create an advertisement for a real or imaginary product. Explains that the students select the product and also a famous work of art that is related to their product. (CMK)

Reports results of a survey on marketing successes and failures of career center professionals. Outlines successful techniques, which included flyers, workshops, mailings and class presentations, and the most significant change: computerization. Examines problems faced by career centers and offers tips on how to improve student participation. (RJM)

Discusses the issue of schoolhouse commercialism including historical background. Addresses the growth of commercialism in schools and explores two types of schoolhouse commercialism: (1) soft drink contracts, and (2) sponsored educational materials. Explains why schools are attractive to advertisers and reports on the opposition to schoolhouse…

Investigates why university students become journalism/mass communication majors. Indicates students' reasons for studying advertising, print news, radio-television, or public relations. Presents students' perceptions of the work that their chosen fields will require and their feelings on what would bring them job satisfaction. (SG)

Examines the fifth edition of S. I. Hayakawa's "Language in Action" in terms of original strengths and major content still intact, reorganization of chapters with updated application sections, and new chapters on television advertisement and use of deceptive language. (KEH)