Reports on an investigation of whether or not persuasive writers actually can engineer a match between their stylistic and organizational intentions and their readers' perceptions of those elements of a text. Finds that a consistent writer/reader perceptual match can be achieved. (MS)

Supports the use of issue advertising. Argues that speech communication scholars can facilitate the responsible and effective use of issue ads. Reviews critics and proponents of issue advertising. Develops a rationale to guide the practice of issue advertising. Examines issue advertising in the current pro-nuclear campaign. (MS)

Discusses a study of the expressive qualities of oral language. Results suggest that there is a natural rather than an arbitrary relationship between words and their meanings. Practical applications of this theory of phonetic symbolism in the area of commercial advertising are presented. (CFM)

Trends in service marketing are explored as they relate to strategic vision, operational and organizational changes, and marketing tactics. Discussion includes the need for a market-driven culture, the use of training and incentives, the role of product management, and the significance of "mood." (Author/AEF)

Offers advice, in the form of a letter, to an aspiring teacher about the benefits of being a yearbook advisor. Reviews some of the basic skills needed to be an advisor, such as writing, photography and design skills, computer skills, budgetary and advertising skills, and public relations skills. (TB)

Describes three companies' approaches to marketing and selling CD-ROM products on the World Wide Web. Benefits include low overhead for Internet-based sales, allowance for creativity, and ability to let customers preview products online. Discusses advertising, information delivery, content, information services, and security. (AEF)

Camp fairs are held on college campuses to recruit students for summer camp positions. Provides marketing and promotion strategies, recruiting suggestions for camp directors, tips for students helping to organize the fair, and suggestions for students who want to secure a summer camp position. Includes a sample camp fair evaluation. (LP)

A court decision that income from a National Collegiate Athletic Association (NCAA) souvenir program was not a "regularly carried on activity" and, therefore, was taxable as business income is discussed. Application of the same principles and standards to university income from advertising activities is considered, and recommendations…

Demonstrates a causal relationship between television portrayals of the ideal body and the distortion of self-perceived body size in a young female audience. (SR)

Discusses VRML (Virtual Reality Modeling Language) technology and some of its possible applications, including creating three-dimensional images on the Web, advertising, and data visualization in computer-assisted design and computer-assisted manufacturing (CAD/CAM). Future improvements are discussed, including streaming, database support, and…

Investigates Channel One's educational benefits to teachers and students. Finds benefits are a student-heightened interest in geography, current events, and pop quizzes; and disadvantages are the commercials, superficial programming, intrusion into the school day, lack of integration into the curriculum, and limited availability of the equipment…

Challenges Montessori educators to assess how effectively a Montessori education achieves its spiritual goals in the formation of character. Maintains that the prepared environment may not be enough, given the assault of commercialism on the growing minds of children, especially in the form of advertising. (Author)

Describes a study that analyzed the responses of career-guidance counselors at seven Wyoming community colleges and three outreach campuses regarding career-guidance functions. Suggests that change is necessary in the areas of resources, services, collaboration with the business community and secondary schools, and promotion of services. Contains…

Demonstrates how three kinds of pictures--advertisements, calendars, and cartoons--can be used for stimulating and sustaining verbal output in the English-as-a-Foreign/Second-Language classroom. Techniques include discussion, matching, debates, role play, and telling a story. Ten steps to building a language teaching picture file are included.…

Describes a classroom activity in which students prepare a spot for television, including game shows, commercials, and news programs. Shows how students prepared through prewriting exercises and then conducted their research. (TB)