In the ephemeral dot.com economy, numerous education portals (search engines) are emerging just as unsuccessful ones are terminating or trimming services. Ideally, portals offer an online school/home gateway and provide tailored content for parents, students, and teachers. However, quality, equity, reliability, and commercialism issues abound.…

A review of "The Chronicle of Higher Education" 1991-1997 advertisements found that for all years except 1997, 8-10 percent were for positions in severe disabilities. Position announcements that designated expertise in severe disabilities and used an inclusionary term increased from 5 to 35 percent and then decreased to 20 percent.…

The most surprising response from the "Library Journal" 2002 survey of 150 public libraries is that circulation is up after declines for the past couple of years. Budgets are holding their own, with a slight increase overall of 3%. Aggressive merchandising, promotion, and better circulation systems point to success. (AEF)

Reports on a survey investigating what educators who teach advertising creative courses are actually doing in the classroom. Looks at areas of emphasis in entry level and advanced courses (ranking instructional goals), at instructional practices in the entry-level course (including media emphasis) and at instructional practices in the advanced…

Presents a review of educational development in Britain, concentrating on the activities of the Institute of Public Relations (IPR), the professional body for individual public relations practitioners. Describes the IPR's first steps to define an appropriate curriculum that could form the basis of a qualification to limit entry to the Institute.…

When the student newspaper editors plan to publish an ad questioning the existence of the Holocaust, the issue "burn[s] throughout the community." Should the president prevent the ad's publication? What principles and values should enter into his decision?

College expectations play an important role in students' success at an institution. Braxton et al. (1994) found that if expectations are met, students are more likely to persist than if they are unmet. One potential contributor to college expectations is media (Tobolowsky, 2001). Prior research concludes that colleges that play in bowl games…

The ability to communicate persuasively is an important managerial tool. Surveys of both students and employers underscore the importance of oral and written communication skills and persuasion to successful careers in business. Writing persuasive documents to customers, subordinates, superiors, or stakeholders requires the ability to analyze the…

To address the rise in tobacco use among college students, several national health organizations, including the American College Health Association,recommend that colleges enact smoking bans in and around all campus buildings, including student housing, and prohibit the sale, advertisement, and promotion of tobacco products on campus. Key…

The study investigated EFL students' ability to comprehend and analyze advertisements and identify their stylistic features. Results of a test with sixty six EFL college students showed lexical and structural features that are easy to identify and those that are difficult to identify. Responses also reflected the difficulty level of the lexical…

Measuring website success is critical not only to the web development process but also to demonstrate the value of library services to the institution. This article documents one library's approach to the measurement of website success. LibQUAL+[TM] results and strategic-planning documents indicated a need for a new type of measurement. The…

Distinguished international scholars from a wide range of disciplines (including curriculum studies, foundations of education, adult education, higher education, and consumer education) come together in this book to explore consumption and its relation to learning, identity development, and education. Readers will learn about a variety of ways in…

Although Latino youth have slightly lower rates of alcohol use than Anglo youth, evidence suggests that as Latinos acculturate their rates of use increase to match those of the Anglo adolescent population. In light of these cultural patterns, a study examined the reactions of young adult males of Latino origin to television beer and non-beer…

An exploratory survey (part of a larger study) examined the relative effectiveness of news versus advertising as sources of product information. Subjects, 140 undergraduate students enrolled in an introductory public speaking course or a course in visual communication, completed a 5-page media interest survey. Results indicated that news rates…

A field experiment tested effects of "Channel One" commercials on impulsive preadolescent students' purchasing preferences, such as product liking and likelihood of buying regularly advertised products. A total of 67 sixth-grade middle school students participated in the field experiment. Students who viewed "Channel One' daily were…