Writing parodies of advertising slogans can sensitize students to the emotional appeals of those slogans.

A survey of the degree of job satisfaction felt by 404 news/editorial and advertising graduates indicates that journalism graduates develop satisfaction and dissatisfaction with jobs in a manner usually consistent with Frederick Herzberg's motivation-hygiene theory of job satisfaction. (GW)

Presents an alternative (to government regulation of advertising) that would establish the advertising profession on the side of the government and the consumer in efforts to correct advertising abuses. (RL)

Suggests that an emphasis on erotic images in women's magazines and on images of adventure, risk, and recreation in youth magazines tailored cigarette ads to the implicit and explicit desires of consumers, allaying their fears about the health effects of smoking. (MM)

Provides a selected annotated bibliography of articles on mass communication published in January, February, and March 1987 in trade, scholarly, and general publications in the U.S. and abroad. Includes the topics of advertising, editorial policy and methods, history and biography, women and media, and visual communication. (MM)

After years of having one of Boston's strongest adult education programs, Northeastern University's University College suffered an enrollment drop in the fall of 1983. Some of the steps taken to improve enrollment included: marketing research, fine-tuning the program, and promotion experiments. Some marketing tips are provided. (MLW)

A series of class activities for French instruction includes uses of the telephone book, tape recordings, advertising, word and pattern games, and creation of a radio program. Suggestions for instruction of Canadian natives include games for animal, body, and clothing vocabulary. (MSE)

The application and use of hierarchical models is illustrated, using the example of the structure of attitudes toward a new product and a print advertisement. Subjects were college students who responded to seven-point bipolar scales. Hierarchical models were better than nonhierarchical models in conceptualizing attitude but not intention. (GDC)

Suggestions for using the Paris counterpart of the yellow pages and telephone book front matter in French language and cultural instruction include ad illustrations and specific cultural information, general information about the French telephone system, and observational techniques. (MSE)

Analyzes a number of articles and advertisements in 16 magazines and concludes that the ads neither set nor followed the country-western trend of the late l970s and early l980s. (FL)

Five thousad position advertisements, which appeared in "The Chronicle of Higher Education," were examined. Three aspects of the positions advertised in financial aid were examined: the time and location by state of the advertisements, the nature of the position being advertised, and areas of skill, knowledge and job responsibility. (MLW)

Reviews research dealing with cable television and local news, photographs of the invasion of Poland in American newspapers, unauthorized use of a newspaper's name, newspaper coverage of President Reagan's China policy, perceptions of viewer interest by local television journalists, humorous advertising in the "Saturday Evening Post"…

Deals with (1) libel and business executives, (2) roles portrayed by men and women in news photographs, (3) media-lawyer relationship, (4) American magazine coverage of Nazi death camps, (5) "New York Times" coverage of El Salvador's war, (6) news diffusion, (7) New Mexico newspapers and mayoral elections, (8) image of Italy in US…

The Magazine Division of the proceedings contains the following 8 papers: "The Coverage of Prostate Cancer and Impotence in Four Magazines: 1991-2000" (W. Buzz Hoon); "A Content Analysis of Advertising Visuals in the Magazine Advertisements: The Roaring Twenties and the Great Depression" (Daechun An); "Do They 'Play Like…

The Visual Communication section of the Proceedings contains the following seven papers: "Teaching the Use of Color: A Survey of Visual Communication Division Members" (Lyle D. Olson and Roxanne Lucchesi); "The Development of Self- Efficacy in Young Women in Relation to the Perception of Attention to Sexuality as Power in…