The corporate takeover of the Internet has moved literacy into uncharted territory. Couched in capitalist metaphors of liberation, choice, utility, and desirability, an expanded communications network that provides quick and easy access to vast amounts of information appeals to the national psyche. The commodification of literacy as a result of…

Fifteen years ago, W. Davison introduced the third-person effect hypothesis, that individuals believe they are less influenced than others by media messages. Although third-person effect is a perceptual bias, Davison believed that individuals act on such misperceptions. Few studies since have tested the behavioral aspect of the third-person…

Using the theory of social comparison, the present research explores how exposure to idealized images of physically attractive Caucasian women affects and changes the self-reported esteem levels of African-American undergraduate students. Though research reveals that the number of portrayals of African-Americans in ads is growing, little if any…

A study employed Q methodology, personal interviews, and a self-administered questionnaire to explore how female college students, a population segment with one of the highest incidences of anorexia nervosa and other eating disorders, rank magazine advertisements that feature a variety of potentially harmful female stereotypes. Specifically, the…

Issues in the continuing financial support of "Notre Dame Magazine" are discussed, such as overcoming administrator skepticism of the magazine's purpose and effectiveness, the editor as fund raiser, voluntary subscription programs, enhancing subscriber interest, recordkeeping, combining fund raising with subscriptions, and streamlining…

Lists and annotates more than 200 articles on mass communication, grouped according to topic. Topics include advertising, broadcasting, courts and law, criticism and defense of media, history and biography, international, public relations, visual communication, and women and media. (GT)

Describes a five-step unit approach for using media within a language arts program. (RL)

Lists and annotates 200 articles on mass communication, grouped according to topic. Topics include advertising, audience and communicator analysis, broadcasting, courts and law, education for journalism, government and media, international, management, public relations, and visual communication. (GT)

Business students at the Polytechnic of Wales (United Kingdom) helped to organize, market, and assist in the daily running of the 1991 Aspects of Educational Training Technology (AETT) conference. Tasks included preparing mailings, contacting local businesses, writing instructions and introductory letters to delegates, and preparing the conference…

Reviews literature on faculty recruitment at community colleges. Describes a study using job-marketing theory and Winter's educational recruitment model to assess reactions to recruitment advertisements for a business faculty position. Reports that participants responded favorably to emphases on academic transfer program content. Discusses…

Examines the role of metaphors (particularly visual metaphors) in communicating social values associated with new communication technology by analyzing magazine advertisements for computing and advanced telecommunications products and services. Finds that the "lever" and the "synthesis of old and new values" metaphors are dominant in both general…

Offers clarification on the central role of the liberal arts and sciences in education for the communication professions, and assesses curriculum needs in advertising, broadcasting, magazine journalism, news-editorial journalism, public relations, and visual communication. (MS)

Onomatopoeia is overlooked in many French grammar courses but plays a key role in everyday speech. Classification according to the feelings communicated stresses their importance. Students enjoy learning the sounds produced by animals in a second language and discovering the abundance of onomatopoeia in songs, commercials, comic books, and slang.…

The experience of the Massachusetts Institute of Technology in adopting a cost-recovery strategy for systems development is described, providing information of use to all managers. Issues addressed include establishing revenue goals, marketing and promotion, contracting with clients, and time accounting and billing. (Author/MSE)