Reports on a university program to encourage thinking about internationalization and cultural differences using a multimedia platform. Results indicate that the public is eager to investigate cultural differences, that advertising is a field well-suited to exploration of mass media imaging of cultures and this format affords the flexibility to…

Despite plans for corporate training networks, digital ad-insertion systems, hotel video-on-demand, and interactive television, only small scale video networks presently work. Four case studies examine the design and implementation decisions for different markets: corporate; advertising; hotel; and commercial video via cable, satellite or…

Some cash-strapped school districts are selling advertising space on their buses. Colorado Springs District 11 pioneered the 1st school-bus ad program more than 2 years ago, raising approximately $80,000 to date. However, the 12th National Conference on School Transportation argues that ads might distract motorists and cause accidents. (MLF)

Provides a broadcasting practitioner's perspective of educational broadcasting in Europe, and how, with data compression, the emergence of more television channels can affect the educationalist and public service broadcasting. Discusses technological development, equal access to education, cultural maintenance, advertising, future outlooks, and…

Discusses the historical development of the media. Describes the U.S. media as beginning with colonial newspapers and development of the concept of a public sphere. Suggests that the rise of a market economy and the Industrial Revolution transformed the press from partisans to professionals concerned with presenting all sides of issues. (DK)

Traces the history of alcohol use in the United States from the colonial period to the present. Discusses changes in public attitudes toward drinking. Explores attempts at prohibition, alcohol preferences, the relationship between alcohol consumption and economic prosperity, and the dichotomy of alcohol as a part of a European heritage that is…

The extent to which relationships and work practices within advertising agencies differ in the United States, Canada, and the United Kingdom and degree of similarity to practices of artists were examined. Responses from Senior Creative Directors at 303 agencies suggested that work practices did not differ significantly but were limited in efforts…

Alumni periodicals can play an important part in a college fund-raising campaign. It captures alumni interest in the institution, provides news about campus events, and can highlight specific campus needs. Such periodicals can cover campaigns in several formats: features, news articles, dedicated section, annual report insert, regular column, or…

Describes a mastery-based learning design developed for an advertising skills course. Discusses the benefits of mastery-based learning for students and teachers. (MG)

Adults cannot adequately prevent their children from observing media messages. Students are actually safer if they are educated about analyzing and assessing unsavory messages for themselves. Appropriate media-literacy pedagogy involves five essential elements: background, tools, deconstruction of media techniques, product evaluation, and original…

Finds that: (1) perceived realism and themes that students could identify with are important factors in increasing the salience and persuasiveness of alcohol-related public service announcements (PSAs) among undergraduate students; (2) realistic but logic-based PSAs were not as effective as unrealistic but enjoyable ads; and (3) low production…

Describes the development and growth of the Western Reserve Small Business Development Center for Women (Ohio), which promotes the advancement of women-owned businesses in the Northeastern Ohio region by assisting women in starting and maintaining their own businesses. States that the center offers low-cost training programs and counseling by a…

Suggestions are offered by fund-raising professionals on the following topics: choosing the best night for phonathons; effective teasers for envelopes; type of reply envelopes used; use of precalling postcards; letter length; return rate for mail solicitations; return rate for phonathons; and avoiding common mistakes in mail requests, phonathons,…

Examined the depiction and positioning of teachers, technology, students, and information technology (IT) firms in educational information and communications technology advertisements, discussing the paucity of teacher representation within advertisements and the recurring representation of teachers and technology on a dream/nightmare basis, where…

Finds that while students (studying broadcast journalism or advertising) and practitioners (station news directors and agency media directors) were in agreement on the majority of opinion statements discussing advertising's influence on broadcast news content, except students were less bothered by advertising's influence on news content than were…