Despite federal and state regulations prohibiting the sale of nonnutritious foods in competition with school lunch programs, powerful market forces are keeping vending machines in schools. In 1997, schools generated $750 million for the vending machine market. Soft-drink companies are offering million-dollar contracts to some schools. Student…

A 7-month public health information campaign used radio advertising, mass media articles, mailings, and posters to address attitudes and behavioral intentions toward domestic violence in a rural county. The campaign raised public awareness, particularly among men; increased stated intentions to intervene in a neighbor's domestic violence; and…

The two students who won commercial sponsorship for their college education embody entrepreneurialism's darker side-the growing commercialism of schools and conscious targeting of students as lifelong consumers. This update discusses developments in program, activity, and materials sponsorships; exclusive agreements; electronic marketing;…

In 2003 multimedia-based English Trailers (www.english-trailers.com) joined the vast array of web sites dedicated to language learning enabling students, either autonomously or in a CALL classroom, to study English via movie commercials. To assist students in comprehending 10 trailers found on the site, the authors created the Short Readings…

The underfunding of public education over the years has forced schools and school communities to compensate in various ways: door-to-door fundraising campaigns, advertising revenue, exclusive marketing contracts, and seeking donations or handouts from the private sector. Although numerous stories have been gathered ranging from the mundane to the…

Since little empirical research has been conducted on adoption of currently available information technology by the advertising industry, a study explored the extent of advertising agencies' adoption of selected information technologies such as online database services and electronic mail. The study discussed data from earlier studies and analyzed…

It is suggested that print advertising is particularly well suited to classroom second language teaching because it is attractive, entertaining, contains powerful emotional or factual messages, and is concise. Research indicates that multilingual or code-mixed advertising is common and reveals interesting linguistic phenomena, including semantic,…

A study tested responses of viewers (as opposed to news organizations and sponsoring firms) to video news releases (VNRs). Subjects, 81 undergraduate students enrolled in an introductory advertising course, viewed a 30-second message about McDonald's and the Big Mac in a VNR format or an advertisement about the Big Mac special "Meal…

A study explored the degree to which males and females engage in social comparisons and the underlying factors that comprise and relate to social comparisons with advertising images for both boys and girls. Data were gathered from a sample of 225 females and 214 males between the ages of 15 and 18 from a midwestern high school. The same survey was…

The New Youth Entrepreneur currriculum is a series of 12 youth-oriented educational modules containing instructional materials, learning activities, and checkup exercises designed to teach students key elements of entrepreneurship. This document is the fourth module, which focuses on issues related to marketing, such as market niches and research,…

This paper reviews "Slim Hopes: Advertising & The Obsession with Thinness," a 30-minute video produced by the University of Massachusetts' Media Education Foundation, which discusses America's compulsion with thinness. Although the format of the video is the traditional "talking head," over 120 print and television…

Advertising in the mass media contains a wide variety of psychological, emotional, and cultural messages. In basic skills and English-as-a-Second-Language writing instruction, ads can be used to exemplify writing models presented in class. Basic skills students often come to writing classes discouraged or prepared for failure, and the structure of…

Introducing students to the assumptions, values, and complexity involved in implicit and explicit agreements between individuals, this book presents 34 situations which students are asked to examine and then draw conclusions and make decisions based on the information given. The situations presented in the book include agreements, understandings,…

This presentation focuses on the qualities of effective teaching. It offers thoughts on the teacher/learner relationship, focusing on the challenge of teaching and the importance of caring about students and connecting with them. Professors' attention to their research over their teaching and the impact of their rigorous workloads is felt to cause…

A study investigated the use of the Cypriot Greek dialect (CG) in radio commercials of the Cyprus Broadcasting Corporation (CBC) over a period of ten years. CG, the language of everyday interaction in Cypriot villages, is distinguished from the other language variety commonly used, one closer to standard modern Greek. Analysis of the radio…