States that most of the current research in the area of television advertising for children excludes black subjects; reviews major studies of television and children and black versus white child development. (MB)

Concludes that journalism and mass communication continue to attract record-breaking numbers of students, that those students are primarily female and dominantly White, and that advertising and public relations are the major areas of study. Supplies extensive tables of data.(FL)

Presents results of a study comparing effectiveness of TV and print in issues campaign. Contends that recall of information is inhibited by TV. (MS)

An address to the American Association of Colleges of Pharmacy focuses on the pharmacy school and faculty's role in providing an ethical foundation for practicing pharmacists. The issues of professional socialization, burnout, the influence of pharmaceutical advertising, and regulation of health care are noted. (MSE)

Reports on United States news coverage in third world nations; editorial patterns of the Chicago "Tribune" under three editors; use of newsprint in the South from 1970 to 1980; preelection polls and voter turnout; news directors' and managing editors' attitudes; sexual egalitarianism on "P.M. Magazine"; commercialism of…

This article discusses the importance of using authentic materials to teach foreign students to communicate in English in a natural way, teach them about the target culture, and help them to engage in critical thinking. Since authentic materials have been defined in various ways, this researcher has chosen for this article two definitions which…

Readers learn how to discern the truth from lies through a series of activities, games, and experiments. This book invites young students to look at lies in a fair and balanced way. Different types of lies are examined and the purposes they serve and discussed. Problem solving activities are given. The book is organized in nine chapters,…

The 16 papers in the first section of the Addenda to this proceedings are: (1) "Shipboard News: Nineteenth Century Handwritten Periodicals at Sea" (Roy Alden Atwood); (2) "The International Institutional Press Association, 1966-1968" (Constance Ledoux Book); (3) "44 Liquormart--A Prescription for Commercial Speech: Return…

This document is comprised of the year 2000 reports from the UNESCO International Clearinghouse on Children and Violence on the Screen. The two issues describe research findings concerning children and media violence, children's media use, and activities aimed at limiting gratuitous media violence. The first issue includes articles addressing…

In a report issued in September 2000, the Federal Trade Commission reported that the motion picture, music recording, and electronic game segments of the entertainment industry intentionally promoted products to children that warranted parent cautions. This report responds to the request of the Senate Commerce Committee by focusing on advertising…

In a report issued in September 2000, the Federal Trade Commission contended that the motion picture, music recording, and electronic game industries had engaged in widespread marketing of violent movies, music, and games to children inconsistent with their own parental advisories and undermining parents attempts to make informed decisions about…

The Advertising, Part 2 section of the Proceedings contains the following 8 papers: "Made in Taiwan and the U.S.A.: A Study of Gender Roles in Two Nations' Magazine Advertisements" (Kim E. Karloff and Yi-ching Lee); "The Impact of Culture on Political Advertising: A Comparison between the U.S. and Korean Newspaper Ads"…

The Media Management and Education section of the Proceedings contains the following 9 papers: "Communication Technique: How Does a U.S. Record Company Identify, Target and Reach Its Audience in an Ever-Competitive Marketplace?" (Lisa L. Rollins); "Supplier-Buyer Relationship in the Global News Value-Chain in the Internet Age"…

The History section of the Proceedings contains the following 13 papers: "The Big, Not-So-Bad, Wolf: Cultivating a New Media Image" (Richard Gross); "The Forgotten Battles: Congressional Hearings on Television Violence in the 1950s" (Keisha L. Hoerrner); "President Nixon's China Initiative: A Publicly Prepared…

This paper describes lessons for teaching middle and high school students how to determine if they are influenced by the power of advertising and how to evaluate a product's health claims. To determine the influence of advertising, teachers have high school students discuss what their latest health product/service purchase was, why they bought it,…